Research On Marketing Strategy Of XY Vocational Skills Training School Undr The "Internet+" Environment

In recent years,the emergence of information technology with intelligent mobile terminals,mobile digital network technology,Internet cloud computing and big data as the core has emerged and the emergence of the Internet.The convenience of online learning has become a trend of learning.More and more people are getting used to learning online through the Internet.Market capital and first-class Internet companies have set their sights on online training,the Internet industry with the most potential development in recent years.In the context of the training market using the current new technology as a new idea of its development,this paper analyzes its role in the marketing strategy of XY vocational and technical schools with the "Internet +" network thinking mode.Through in-depth analysis of the big data of the whole industry,combined with the development trend of "Internet +" and the characteristics of the vocational education and training market in Chengdu,the online marketing strategy plan is adapted to meet the diversification of consumer training consumer demand.XY Vocational Training School creates higher brand value and sales profitability.The problems,research significance and research methods studied in this thesis clarify that the research ideas and framework of the paper are based on the research background.Through the analysis of the status quo of the industry at home and abroad,the combination of marketing mix theory and differentiated strategic theory,the industry environment of current vocational education and training is analyzed.The PEST model is used to analyze the macro environment of the training school from four aspects,and the SWOT analysis method is used to analyze the internal advantages,disadvantages and external opportunities and threats of the training school,and draw a series of corresponding conclusions.Combined with the characteristics of the mobile Internet in the new era,the marketing strategy after the training school and the guarantee scheme for the effective implementation of the program are considered and formulated.At the end of the article,the paper summarizes the content of this research and needs to be improved,in order to carry out more in-depth research on this direction in the future.