New Oriental Education Company's Operating Model And Optimizing Research

New Oriental Education Company,formerly known as Beijing New Oriental School,was founded in the 1990 s.After 26 years of development,New Oriental has been growing into an international education and training company.The company takes language training as the key point of brand building,the development system includes short-term language training system,instruction system and so on,covering the fields of education and training,educational services,educational product research and development,etc.The 13-year history of listing on the New York Stock Exchange has provided continuous financial support for the development of New Oriental education.It is also the first institution in China to successfully seek foreign listing in the field of education..From the development of the New Oriental,we can see a lot of experience,such as always around the talent strategy to start the market competition campaign,always highlight the core position of high-quality talents in the development of the company.However,there are also negative lessons,such as ignoring the mismatch of their own hardware and other conditions,blindly moving towards profit,blind expansion,resulting in the decline of the quality of education,the education brand has been seriously affected.Moreover,the prosperity of the education and training industry has attracted a lot of capital injection,resulting in more challenges to the development of the industry.Such as New Waterway,Global IELTS and so on are the best in the field of education and training.In addition,with the application of Internet education model,network education presents Now blowout development,such as MOOC and so on,has occupied half of the market on the Internet.These changes in the external environment have brought great tests to the development of New Oriental education.If New Oriental Education is not yet able to make in-depth attempts at optimizing its own business model,it will face even greater challenges in the future.This paper mainly analyzes the development and change of the operation mode of New Oriental Educational Science and Technology Group,summarizes the problems of its existing mode,combines with the analysis of the external macro-environment and internal conditions,and obtains the relevant strategies for solving the problems.The research is divided into six parts: the first chapter briefly introduces the research background,puts forward the significance of the topic,analyzes the operation and development environment of New Oriental,the second chapter,collects and summarizes the relevant theories to explain;The third chapter reviews the development of the operation mode of the New Oriental Educational Science and Technology Group;the fourth chapter analyzes the external environment and internal conditions of the development of the New Oriental Educational Science and Technology Group and excavates the existing questions of the model.The problem,and based on the experience summary to examine their own strengths and weaknesses,opportunities and challenges,to make up for their own development defects,accurate positioning of the new direction of development,new strategies;The fifth chapter,according to the related problems,the corresponding countermeasures,that is,improve the human resources system,vigorously promote brand marketing,promote the innovation of the operation system,constantly explore the value of the enterprise,help enterprises to achieve as much profit as possible;The sixth chapter is the conclusion and prospect.