Zhongjiaoweilai Education Company Asset-light Operation Study

According to market-oriented operation,Private non-degree certificate higher education institutions depend mainly on tuition support operation,In fact,profitability and the features that highly similar to the enterprise make private non-degree higher education institutions must put enterprise-like management and operation into practice,and to explore the profit model is the basic guarantee of the survival and sustainable development.As a private non-degree higher education institutions,Zhongjiaoweilai Education Company,who isunder the fatal flaws of no qualification,no brand,no schoolhouse,no teacher and no funds,decisively uses the asset-light operating to obtain a broader space for development by replicating and expanding rapidly.It gains the favor of Zhejiang Huamei Holding Co.,Ltd.in January 2016,and the two sides formed a strategic synergy effect.Compared with the book value of net assetsRMB15077.8 million,Zhongjiaoweilai Education Company's value-added RMB 860354.8 million,and the rate is 5706.11%.This article selects Zhongjiaoweilai Education Companyasset-light operation in the case study,this paper begins with research questions: how to embody the companyasset-light features? What is the asset-light operation relevant driver source?what is the effect of asset-light operation under the business model elements of design,operation process?What are the implications of asset-light management in industry?Research steps are as below.Firstly,by using the method of field investigation,interviewing high-level or related staff within the company,looking up files and statistical analysis of data,this paper gives the detailed investigation and description for Zhongjiaoweilai Education Company.Secondly,it analyses the driving factors of asset-light business model under the internal and external competition environment of the company operation by using Porter's five forces model and SWOT tool.Thirdly,based on the theory of zhu wei business model,the analysis framework of asset-light business model for Zhongjiaoweilai Education Company has been built,and the paper focuses on the strategic designing,operation processes and effects of asset-light business model.It aslo makes a more in-depth systematic study from market orientation to the enterprise value,especially the capital operation in the middle of the operating mechanism: the key resources and capabilities,business systems,profit model,the structure of cash flow.It demonstrates that the company's implementation of asset-light management is the source of the power to achieve the value of the enterprise.The conclusion is drawn as follows.The strategy of the integration of brand resources can make up for the defects of its own brand;To grasp the industry value chain,the key activity is to control recruitment links;To strengthen the supply chain management,it should focus the risk of vendor;To create profit focused on sales terminals to extend the consumption period;To promote the value-added of value-added services to open up employment services;The rapid development of diversification can be endogenous growth expansion;Good cash flow structure can strengthen the control of financial risk.The case revelation deepens the understanding of the asset-light operation.According to the existing problems of asset-light operations,it finally using relevant theories to put forward the perfect countermeasure from the cultivation of core competence;brand strengthening;the establishment of learning organization and talent mechanism;capital operation.This paper improves the understanding of the case study of asset-light strategy height.