Research On Service Operation Strategy Of LH Educational Company

At present,due to the development of the economy and the progress of the society,people’s living standard and the increase of income,many parents in the education investment ability also corresponding increase,the demand for high quality education resources is also growing,China’s education training market scale is more and more big,the primary and middle school students in their spare time to participate in colorful extracurricular study training and quality training,in order to enhance students’ quality and artistic accomplishment ability as the main target of education training market rapid development.It is against this background that LH education company was founded in 2011.It is a company in H city that focuses on potential development of preschool children,extracurricular tutoring of primary school culture courses and extracurricular quality education and training,and is committed to improving children’s learning interest and academic performance.Based on LH education company as the research object,in access to relevant management theory and the theory of education,on the basis of the combination of quantitative and qualitative research methods,through the questionnaires to the education company,understand the learning effect of children in the education training company and parents satisfaction,sums up the present problems of the LH education company,through the analysis of the study found that the education company is the main reason of the existing problems can’t meet the needs of users.Based on this reason,the education of the company’s service operation optimization idea,from the Angle of the existing user demand,the depth interview of randomly selected 10 users,using the method of grounded theory,around the core category of "training needs" by parents want to raise a child of five requirements,namely the learning ability training needs,social ability training requirements,family support,teachers support requirements,extracurricular counselling demand,and construct parents cultivate children’s demand model of the grounded theory.Based on the parents’ evaluation of the children’s learning effect and the company’s satisfaction,this paper proposes the corresponding service operation optimization strategy for LH education companyfrom the aspects of curriculum construction,teacher construction and company construction.This paper can make the LH education company clear development ideas,to promote education quality and teachers of ascension,and is beneficial to strengthen the key competitiveness of enterprise,set up the company brand image,improve the teaching level and service level,for the other education training company service optimization strategy selection and improvement has certain reference value and significance.