Koala Educational Company Business Planning

In recent years,due to the favorable policies of the state for the education and training industry,the demand of parents for their children’s education investment is extremely strong,which makes the education and training industry in China has been in a sustained and rapid development stage,and it is expected that the momentum will continue.Because of the huge profit cake in the training market,both experienced and inexperienced people have invested in the education industry,hoping to get a piece of the cake.However,due to lack of management experience,lack of their own products and services or blindly imitate other institutions,many institutions cannot highlight their own characteristics,and eventually lead to poor management and bankruptcy.Since I have been engaged in the education and training industry for more than ten years,I have accumulated a lot of rich management practice experience and learned a lot of valuable professional knowledge in the MBA learning process,so I take this opportunity to realize self-entrepreneurship through the study of Koala education and training entrepreneurship plan.Through my own experience and professional knowledge,I can start a business of my own,which is individualized and poor.Foreignized English training institutions.Moreover,in the two years of MBA study,I have a deeper understanding of the relevant personnel management,marketing,financial knowledge and related management knowledge,which laid a solid foundation for the realization of my entrepreneurial dream,and strengthened my confidence in entrepreneurship.This paper demonstrates the feasibility of the entrepreneurship project of Koala Education and Training Company in many aspects by using the model of business research plan.Due to the fierce competition in the English training market for students,for the sustainable development of enterprises in the future,Koala education will adopt the concept of individualized education to meet the needs of the majority of parents of the post-80 s generation for their children’s education,as well as the differentiated business model to distinguish the same industry so as to avoid vicious competition.In order to successfully realize this business plan,we made a plan for the development of Koala education itself in the early stage,and made a detailed plan and design for the initial investment,trademark,decoration design and business philosophy of the enterprise.In addition,the English education and training market in Changchun has been fully studied and analyzed,and its potential competitors have been fully understood.Furthermore,with the help of PEST,SWOT,Five Forces Model,NPV,IRR and other tools,the project’s products,financial analysis,marketing programs and potential risks of enterprises are elaborated in detail,So as to provide a reliable guarantee for the successful landing of the project.Finally,financial analysis and potential risk prediction and control schemes are elaborated.The research shows that koala education has broad prospects in the Changchun regional market.Because of the differentiated products and personalized services,the training project has investment value.According to the qualitative and quantitative analysis of the risk of the project,the enterprise has a strong ability to resist risk,and the economic benefit of the project is remarkable.Therefore,the research of this paper shows that the investment project is feasible.