Study On The Satisfaction Of Participants In 2018 Taiyuan International Marathon

With the promulgation of National Document No.46 [2014],marathon and bicycle races as the representative of large-scale mass sports events have developed rapidly.By consulting the relevant literature,the researchers found that the research on the satisfaction of sports events in China is at the basic stage of development,and there are few studies on the satisfaction of athletes in sports events.Therefore,by introducing the theory of customer satisfaction,this study analyses the contestant satisfaction of large-scale mass sports events from the perspective of contestant satisfaction,aiming at improving the service quality of the events,meeting the needs of contestants,improving contestant satisfaction,and providing some basis and suggestions for the operation and management level and healthy development of large-scale mass sports events in China.By using the methods of documentation,questionnaire,interview and mathematical statistics,the collected data are sorted out and analyzed,and then the model indicators of contestants' satisfaction in the 2018 Taiyuan International Marathon are established.Through the construction of structural equation model of contestant satisfaction in Taiyuan International Marathon in 2018,the influencing factors of contestant satisfaction are found out and analyzed,and the following conclusions are drawn:(1)The contestant satisfaction model of Taiyuan International Marathon in2018 includes seven first-level indicators and 32 second-level measurable indicators,such as contestant expectation,tangible quality perception,safety quality perception,perceived value,contestant satisfaction,contestant complaint and contestant loyalty.(2)The overall characteristic scores of contestant satisfaction in Taiyuan International Marathon in the order of high to low are: contestants' expectations,safety quality perception,contestant satisfaction,tangible quality perception,contestants' loyalty,perceived value and contestants complaints.Positive scores are more than 4,which shows that the overall satisfaction of the participants is higher.(3)The structural variables of the contestant satisfaction model of Taiyuan International Marathon in 2018 have different effects on each path.Among them,four cause variables have the highest overall effect on contestant satisfaction: perceived safety quality,perceived value,and finally perceived tangible quality and contestant expectation.The effect of contestant satisfaction on contestant loyalty is higher than that on contestant complaints.Therefore,the following suggestions are put forward to improve the contestant satisfaction: 1.Familiar with competitors expectations and meet their relevant needs;2.Ensure tangible quality and improve the attention of related work after the competition;3.Continuously improve the level of safety and quality;4.Focus on the excavation of the value of the competition;5.Deal with the complaints of competitors timely and effectively,and reduce the number of complaints of competitors.