The Study On The Discourse Change Of College Students’ Ideological And Political Education In The Context Of Image

In that conference of the ideological and political work of the national university,Mr.Xi stressed that the ideological and political work of the university should be done well,because of the change of the situation,because of the potential and the new situation.With the emergence and application of the new media and the self-media,the image,with its image,vivid and specific unique advantages,has rapidly occupied the Internet position,and has entered the field of view of the college students from all directions,and changed the college students’ concept,the way of life and the behavior habit.The course of ideological and political theory of college students has also begun to face the dilemma,that is,the traditional pure text discourse expression can no longer adapt to the needs of image context and students’ learning needs.Therefore,we should make great efforts to transform the discourse of college students’ ideological and political education into an image,vivid and concrete image-like expression under the image context.That is,on the basis of not discarding the expression of the words,the expression mode of the pure text is converted into the expression of the co-existence of the text and text,and the innovation is supplemented by the image and the expression way of the image type;at the same time,the content of discourse,the subject of discourse,and the way of discourse should be transformed accordingly.It should be noted that the discourse conversion of college students’ ideological and political education in the image context is not to replace the theoretical content of ideological and political education with images,and turn it into entertainment activities such as watching images,watching videos and so on,the image carrying the content of ideological and political education should be taken as the carrier to carry out the ideological and political education of college students.At the same time,we have to put discourse into the image context to examine and transform,make the discourse has the characteristics of image,lively,vividly and easy to understand,in order to make thetheoretical content of its expression better into the minds of college students,to improve the effectiveness of the ideological and political education of the college students.It is beneficial to innovate the new form of discourse expression,it is beneficial for discourse to enhance the effectiveness in the new context,it is beneficial for discourse in the noisy image context to get out of the trouble and turn the crisis into a turnaround.This article mainly includes six parts:The first part,in this paper,the background,the significance of the research,the present situation of the research at home and abroad,and the methods of the research are described in detail,and the emphasis and difficulty and innovation of this paper are simply interpretation.The second part,discusses the meaning and significance of discourse change in the context of image.The third part,analyzes the opportunities and challenges of discourse change in the image context.The fourth part,analyzes the problems and reasons of discourse change.The fifth part,expounds the path of discourse transformation of college students’ ideological and political education in the context of image from three aspects: the content of the discourse,the subject of discourse,and the way of discourseThe sixth part,from the school and the government two major aspects to explain in the image context in order to realize the discourse change necessary safeguard measures.