A Study On Improving The Effectiveness Of Ideological And Political Education Discourse In Universities In Cyberspace

The internet is the "biggest variable" in promoting the modernization of national governance system and governance capacity,and online public opinion work is the top priority in strengthening and improving ideological work in the new era.As the forefront of ideological construction in China,universities bear the important mission of maintaining the security of mainstream ideology and the major task of cultivating socialist builders and successors.It is particularly necessary to take the lead and make contributions in the construction of network ideology.As an important medium for the dissemination of mainstream ideology,discourse plays an important role in guiding college students to form a correct worldview,outlook on life,and values.However,as the internet gradually becomes an important field for college students to participate in social interaction,the characteristics of "decentralization","liberalization","pan entertainment",and "seclusion" of online discourse interaction have brought serious challenges to the maintenance of the dominant position of mainstream ideology and the play of the guiding function of ideological and political education to a certain extent.In this context,how to accumulate positive energy and expand the influence of positive ideological and public opinion is the key to improving the effectiveness of ideological and political education discourse for college students in the cyberspace.On the basis of existing research in the academic community,this article deeply analyzes the essential connotation of the effectiveness of discourse in ideological and political education for college students in the cyberspace,clarifies the four meanings and main characteristics of discourse effectiveness from a dynamic and static perspective,focuses on the official account number of the Communist Youth League Central Committee on the Bilibili video platform,conducts discourse text analysis and discourse interaction analysis,and reveals the achievements and main problems of current discourse effectiveness,Attempt to explore ways and paths to enhance the effectiveness of discourse.In addition to the introduction and conclusion,this article is divided into the following four chapters:The first chapter is an explanation of the connotation.This chapter focuses on clarifying the essence,connotation,and main characteristics of the effectiveness of ideological and political education discourse for college students in the cyberspace.Specifically,the essence of the effectiveness of discourse in ideological and political education for college students in cyberspace is reflected in the interaction between discourse power and effectiveness among different subjects;The meaning is manifested as the effectiveness of discourse generation,dissemination,expression,and identification;The characteristics are characterized by the combination of theoretical and practical aspects,the unity of dominance and diversity,and the coexistence of fusion and differentiation.The second part is a realistic analysis.From the perspective of linguistics,semiotics,sociology and other disciplines,this chapter focuses on the official account of the Central Committee of the Communist Youth League of the Bilibili video platform for text analysis,interactive analysis and problem analysis,with the meaning,expression and metaphor of words as the main objects of discourse analysis,which provides a realistic basis for exploring the ways and paths to improve the effectiveness of the discourse of ideological and political education of college students in cyberspace.The third part is about improving the way forward.Based on the practical analysis of the effectiveness of discourse in ideological and political education for college students in the cyberspace,this chapter explores the ways to enhance discourse effectiveness from the four logical aspects of discourse generation,discourse dissemination,discourse expression,and discourse identification.Specifically,in terms of enhancing the effectiveness of discourse generation,it should be based on the dominance of the discourse subject and the thoroughness of the discourse content;In terms of improving the effectiveness of discourse dissemination,it should be supported by collaborative elements and guaranteed by extensive and accurate dissemination;In terms of improving the effectiveness of discourse expression,a thorough reasoning should be used to lay the foundation for discourse expression,and the innovation of discourse expression should be promoted through the transformation of old and new;In terms of improving the effectiveness of discourse identity,group identity should be constructed through discourse comparison,and identity should be formed through discourse differentiation.The forth part is the path to improvement.This chapter is based on the practical analysis of the effectiveness of discourse in ideological and political education for college students in the cyberspace and its improvement strategies.Starting from the four logics of discourse generation,discourse dissemination,discourse expression,and discourse identification,it attempts to propose specific paths for improving discourse effectiveness.In terms of improving the effectiveness of discourse generation,it is necessary to strengthen the content of positive discourse generation,create a good discourse generation environment,and build a complete discourse generation system;In terms of improving the effectiveness of discourse communication,it is necessary to improve the basic quality of the communication subject,achieve intelligent transformation of communication methods,and promote the effective implementation of communication standards;In terms of improving the effectiveness of discourse expression,it is necessary to enhance the reasoning ability of the expressive subject,promote the multi-dimensional transformation of expression methods,and promote the dynamic transformation of expression thinking;In terms of improving the effectiveness of discourse identification,it is necessary to enhance discourse emotional identification,attach importance to discourse group identification,and strengthen discourse value identification.