Research On Discourse Optimization Of Ideological And Political Education In Universities In The Omnimedia Context

The discourse of ideological and political education is the main carrier to present the content of ideological and political education and to transfer the value concept,and is an important medium to transform the theory of ideological and political education into practical guidance.The development of discourse directly affects the effect of ideological and political education,relates to the construction of the subject discourse system of ideological and political education,and is also one of the important driving forces for the construction of ideological discourse power.Therefore,it is necessary and important to take the discourse of ideological and political education as the research object.At present,the omnimedia context is rapidly and variously influencing the mechanism of information transmission and the audience’s thought and behavior,especially the influence on the youth group is particularly prominent,which has become the new context of ideological and political education in colleges and universities.The all-media context constantly stimulates the optimization consciousness of the discourse of ideological and political education in colleges and universities through the form of new opportunities,new requirements and new challenges.Therefore,it is necessary to study and evaluate the changes and influences brought by the omnimedia environment in a timely manner,seize opportunities and actively cope with challenges at the same time,take the four main components of discourse as the main line of tandem logic,combine the external influencing factors and internal contradictions of discourse,and follow the idea of finding,analyzing and solving problems.By putting forward optimization strategies to promote the continuous optimization of the discourse of ideological and political education in universities.Firstly,it can better explain the connotation of omnimedia context and ideological and political education discourse from the perspectives of concept,characteristics and functions.On the basis of clarifying the connotation,we can further find the correlation between the omnimedia context and the discourse of ideological and political education in colleges and universities,that is,omnimedia context is one of the educational environments in colleges and universities that has an implied positive promoting effect,and the socialist ideology contained in the discourse provides guidance for the operation of the omnimedia context.This provides an entry point for the study of discourse optimization.Secondly,focusing on the research object,illustrates the ideological theoretical origin and practical value of the discourse optimization of ideological and political education through the sorting of theoretical logic,historical logic and practical logic.On the one hand,the theoretical origin and ideological resources of discourse provide a solid rational basis for optimization.Firstly,from the perspective of theoretical origin,the ideological views about discourse in Marxism provide the basic theoretical origin for the discourse of ideological and political education,especially the thought of Marx,Engels and Lenin adjusting the discourse practice according to the changes in the background of the time and the object of discourse,which provides ideological enlightenment for the optimization of discourse.Second,from the perspective of the development course,the development course of the ideological and political education discourse of the Communist Party of China and the discourse thoughts and distinct styles of national leaders also provide important ideological resources for the optimization of discourse.On the other hand,from the perspective of practical value,discourse optimization can improve the effectiveness of ideological and political education,promote the construction of subject discourses with Chinese characteristics and the constant consolidation of mainstream ideology,and provide rationality and value for research.Thirdly,based on the actual influence of omnimedia to college students and the discourse of ideological and political education in colleges and universities,this paper explores the opportunities and challenges faced by the discourse of ideological and political education in colleges and universities in the context of omnimedia,and further analyzes the causes of the challenges.While actively seizing the opportunities of the omnimedia context to broaden the space of discourse influence,fill the content of discourse,and stimulate the consciousness of discourse optimization,It is also necessary to be alert to such realistic difficulties as the impact of educators’ discourse authority,the uneven quality of massive discourse resources,the impact of education objects’ identification of discourse content,the challenge of traditional discourse modes,and the obstruction of effective discourse communication by discourse circles in the omnimedia context.And on this basis,from the perspective of taking into account the internal structure of discourse and external environmental factors to analyze the causes of existing problems,only on the basis of a comprehensive analysis of the current situation and problems can be more targeted to optimize the discourse of ideological and political education in universities.Finally,on the basis of in-depth analysis of the opportunities and challenges faced by the discourse of ideological and political education in colleges and universities in the context of all-media,corresponding to the challenges faced by the discourse of ideological and political education in colleges and universities in the context of all-media,According to the principle of systematization and practice,the paper explores optimization strategies from four aspects:improving the discourse ability of college ideological and political educators,enriching the content of college ideological and political education discourse,enhancing the pertinence of college ideological and political education discourse mode,and improving the communication space of college ideological and political education discourse.The discussion of how to optimize the discourse of ideological and political education in colleges and universities in the context of all-media is not a choice made for the pursuit of popular discourse,but to ensure that the young generation can accept the correct discourse orientation and increasingly become a strong force who can join the great cause of socialism with Chinese characteristics.In order to ensure that the discourse of ideological and political education in the face of the present and future increasingly complex environment can always be not distorted,not degenerate,not backward,stimulate the conscious consciousness of deep cultivation of discourse theory and optimization of discourse practice.