Research On The Operation Mode And Optimization Strategy Of Shanghai City Amateur League Under The Background Of The Reform Of Decentralization,Administration And Service Optimization

The Shanghai City Amateur League(hereinafter referred to as the “Amateur League”)was founded in 2017.It is a new system of mass sports events created in the context of fully implementing the National Fitness National Strategy and promoting “Healthy Shanghai”.After more than two years of development,the amateur league already has a complete information platform and operation mode of the event.However,in the course of operation,there are also problems such as the need to further standardize the process of the event and the need to strengthen the effectiveness of supervision.Shanghai Mass Sports is leading position in China.In order to thoroughly implement the important spirit of General Secretary Xi Jinping on sports,actively promote the accurate implementation of the “distribution suit” reform in Shanghai mass sports events,it is the mass sports event in other parts of the country.The reform has set a good example,and the current research on the mode of operation of the amateur league is very necessary.Based on the above background,this thesis takes the amateur league as the research object,and uses the research methods such as the literature data method,the questionnaire survey method and the SWOT analysis method to study the mode of operation of the amateur league,The conclusions are as follows:First,the current amateur league has a relatively complete operating system.The organization structure of the city-level events is relatively complete.The five departments set up by the municipal joint office can basically complete the entire work of the amateur league,guide the unit and the main organizer clear,the responsibilities and authorities are relatively clear,and the command and management are relatively uniform.However,in some districts at the county and community-level amateur leagues,the division of labor is not clear.The amateur league's hosting method is more detailed.The setting of project,time and place can meet the needs of most people.The process arrangement of each event is more reasonable,and the record of the event and the management of the entrance and exit are better.Second,in the operation of the amateur league,there are still some problems and challenges.There are both the issue of decentralizing the rights of the competition and the lack of governance and services.Mainly: the investment needs to be increased,the ability to attract sponsorship needs to be further improved;the rights and interests of the participants still need to be strengthened,the rights and interests of the organizers should be more clear;the service guarantee of the event needs to be improved,and the main body guidance service needs to be strengthened;More clearly,the competition management system is urgently needed to be built;the intensity of the event promotion needs to be increased,the popularity of the event needs to be improved;the performance evaluation standard system needs to be further strengthened,and the professional level of the staff needs to be improved.Thirdly,the advantages of the operation mode of the Shanghai City Amateur League under the background of the “distribution suit” reform are: resource advantage,three-wheel drive advantage,overall layout advantage;disadvantages: accuracy and thoroughness of government decentralization,amateur league governance The system needs to be further improved and lacks well-known amateur league brand events.Opportunities: China's various forms of innovative sports events have brought new development opportunities to the amateur league.The modernization of governance concepts and methods will further create an environment for fair competition in the amateur league.The integration of quality market players will continue to advance.The market-oriented operation of the amateur league;the threat: the impact of Shanghai international sports events and innovative mass sports events,the limitations of propaganda and investment will become the resistance of the development of the amateur league,the extensiveness and complexity of the amateur league is effective for governance test.Fourthly,in the context of the reform of the mass media sports competition,through the SWOT analysis of the amateur league operation mode,it is believed that it can take the reform road of “precision decentralization of competition rights,innovation governance system and optimization of service guarantee”.The optimization strategies that can be adopted include:(1)improving the promotion and promotion mechanism and creating a good amateur league environment;(2)strengthening the formulation of normative documents and promoting the implementation of the competition policy;(3)strengthening the formulation of relevant standards and promoting the participation of each competition.The main body has its own functions;(4)Innovative amateur leagues in the after-the-fact supervision system to improve the normative governance of the amateur league;(5)Establish a credit system for the amateur league,standardize the punishment mechanism for violations;(6)Pay attention to the needs of stakeholders Provide accurate services;(7)Derived diversity competition service system to play a multi-faceted compensation effect;(8)Standardize the order of the stadium,indicator signs,and improve the ability of the event staff.