Research On The Operation Model Of Xinjiang Amateur Sports Clubs

In recent years,China's sports industry has developed rapidly as a new industry of national economy.Physical exercise has gradually become an important part of people's lives.With the development of the national fitness program,the State Council issued several opinions on accelerating the development of sports industry and promoting sports consumption that emphasizes the importance of developing mass sports and the participation of all people in sports.With the improvement of the living standard of our country,the sports health consciousness is more and more strong.Under the dual impetus of national policy and market,the sports industry has a great development prospect.Therefore,the development forms of fitness and sports clubs become more and more,and the number is increasing year by year.The development of sports club has a strong impetus to the development of social economy.By using the method of literature review,questionnaire,interview and other research methods,this paper chooses one of the most successful amateur sports clubs in Urumqi-Xinjiang Core Sports Club as research object.It points out the advantages and disadvantages in the operation of the club and some reasonable suggestions are given to the existing problems.It provides reference data for the operation and development of other sports social forces in Xinjiang.This study is to understand the basic situation of the target sports club from the aspects of resource input,resource conversion and resource output.It has a comprehensive and systematic analysis of the operation and management of the sports club.The resource input includes the financial status,human resources,information resources and site management of the club.Resource transformation includes service content,service pricing and service promotion of the club.The resource output includes the service quality of the club,the difference of the service quality and the satisfaction degree of the members.The study found that the researched sports club can raise funds from many ways and it can meet the needs of the development of the club.In terms of human resources,although there are available sports talent,it lacks of systematic and professional coaching team.It should have a long term development plan for management and high quality training team.In terms of information resources,the club mainly rely on WeChat and QQplatform,so it basically achieves effective communication.However,there is no official website that means the management and construction of information need to be further improved.In site management,the comprehensive hardware facilities can meet the needs of members to do exercise.It should pay attention to the maintenance and regular inspection of facilities to ensure the safety of the venue.In terms of service content,it can be divided into core content and additional services.Service content is much comprehensive.In terms of service pricing,the club has its own pricing standards.In terms of service promotion,the club uses the mass media to promote.It achieved good results of improving the visibility of the club by organizing a variety of events.In terms of service quality,the club provides provides members with satisfactory service quality.It still needs to narrow the gap between service quality and actual quality create and provide quality services for members.