The Exploratory Research Of College Students' Entrepreneurial Intention And Its Influencing Factors

Under the call of "mass entrepreneurship,innovation",China has ushered in a boom in entrepreneurship.Faced with the brutal competition in the job market,college students' entrepreneurship has become the focus of hot discussion,and it has become one of the major projects of the student work departments of major universities.But overall,the situation of innovation and entrepreneurship of college graduates in China is not very satisfactory.It is highlighted by the high voice of entrepreneurshipr high willingness to start a business,low participation in entrepreneurshiprand low success rate of entrepreneurship.Therefore,it is necessary to study the entrepreneurial willingness of college students and its influencing factors.The purpose of this research is to understand the current situation of college students' entrepreneurial willingness.Secondly,what are the internal influencing factors of colleae students' entrepreneurial willingness,and whether their influence on entrepreneurial willingness is different?What are the extelnal factors that affect college students,entrepreneurial willingness,and do they have different effects on entrepreneurial willingness?Finally,it is to combine the intelnal mfluence factors with the external influence factors to see if it still has a significant impact on the entrepreneurial will of college students.Based on the research on the concept of entrepreneurial will and its influencing factors,this study builds a research model based on the situation of college students.mainly researching four internal factors:personal background,personal experience.entrepreneurial preparation,trait factors and attitude,entrepreneurial resources,social support.,social norms these three external factors.By investigating the representative third-srade student groups of Harbin Institute of Technology,Harbin Engineenng University,Northeast Agricultural Universitv,Northeast Forestry University,and Heilongjiang University in Heilongjiang Province.Through the t test,variance and regression test,the internal and external factors are analyzed.The results show that the college students' entrepreneurial willingness is generally at a moderately low level.Personal backsround factors,schools,urban and rural students,parental occupations have different influences on entrepreneurial willingness;personal experience has different influences on entrepreneurial willingness;personal experience(entertainment experience,practical experience),entrepreneurial preparation,trait factors and attitude and external factors have entrepreneurial will Significant positive impact.From the perspective of the internal and external overall impact on entrepreneurial will,the school,student cadre,family life level in the personal context;entrepreneurial experience;risk taking in personal traits,entrpreneurial attitude;parental support has a significant impact on entrepreneurial will in external factors,and The overall intanal and external influence on entrepreneurial will is not great.In other words,the real motivation for promoting college students' willingness to start a business has not been formed.