A Study On The Core Competence Of Extracurricular Supplementary Tutoring Institutions In Ruian City,Zhejiang Province

With the sustained and rapid development of economy and society and the increasing improvement of people's living standards,society,schools and families pay more attention to education.The escalation of the competition in the entrance examination to senior middle schools and the college entrance examination has promoted people to invest more and more in primary and secondary education,and the extracurricular supplementary tutoring industry has emerged as the times require.In recent years,the domestic extracurricular supplementary tutoring market has developed rapidly.Ruian City,Zhejiang Province,the rapid development of extracurricular supplementary tutoring institutions,has now brought together hundreds of national education brand,regional education brand,Ruian local education brand and other extracurricular supplementary tutoring institutions.Due to the low entry threshold and the increasingly serious homogeneous competition in the extracurricular supplementary tutoring market,some extracurricular supplementary tutoring institutions are beginning to face problems such as more and more difficulties in recruiting students,higher teacher turnover rate,increasing parents' complaints and confusion in internal management.If these problems are not solved in time,they will affect the quality of teaching service and damage the brand image of the institutions,and more importantly,they will lead to the elimination of the extracurricular supplementary tutoring institutions by the market.Therefore,how to cultivate and enhance the core competitiveness of extracurricular supplementary tutoring institutions in primary and secondary schools has become a hot issue of academic and industry concern.Firstly,this paper summarizes the connotation,characteristics and identification methods of core competitiveness of extracurricular supplementary tutoring institutions by using the method of literature research.Secondly,on the basis of the existing research results,through the qualitative analysis of the core competitiveness of the extracurricular supplementary tutoring institutions in Ruian City,Zhejiang Province,especially XY Education and Training Company,the core competitiveness elements of XY Education and Training Company are obtained.Finally,using Delphi method and questionnaire survey method,this paper quantitatively analyses the core competitiveness of XY Education and Training Company,and makes a horizontal comparative analysis with the two leading institutions in the industry,so as to put forward corresponding promotion suggestions.The conclusion of this study is that the core competitiveness of XY Education and Training Company consists of four elements: teachers,brand influence,home-school communication service ability and corporate culture.Only by building a good team of teachers can we attract more students,expand brand influence,strengthen communication services with students and parents,and cultivate a unique corporate culture,thus creating a unique core competitiveness of XY Education and Training Company.The suggestion of this paper is that the extracurricular supplementary tutoring institutions in Ruian City of Zhejiang Province should accurately find out the advantages and shortcomings of core competitiveness at the current stage of development through relatively objective quantitative evaluation and analysis,and then adopt corresponding strategies to enhance core competitiveness,so as to improve economic and social benefits.