College Media Integrated Communication Research

With the rapid development of information network technology, college media press, which is in charge of college politic education and campus culture university press, are facing the problem that how to integrate and strengthen the management of many medias. How to integrate traditional media and new media effectively, in order to make full use of campus media, and get the responsibility of explaining policies, transferring information, directing public supervise, and serving teachers and students, which becomes to an urgent issue to study. This paper analyses characteristics and operational status of all the medias, and get the conclusion that college media integration is necessary. Then it analyses the problems existing in current college media integration, and gives corresponding solving methods. The paper also use Dalian University of Technology as an example to make an analysis that how to make full use of college media's advantage when integrated. The paper use the event in April 2009, when Qian Lingxi, academician of Chinese Academy of Sciences passed away to take analysis of the Dalian University of Technology campus media were reporting on the matter, from the media resources, media, multi-angle coverage, the media's collaboration with the school exploring with the Dalian University of Technology campus media, integrated management, and from the further integration of communication media to play college publicity functions, educational functions, and leading the campus culture, media consolidation college prospect for development communication.