Research On Campus Media Integration From The Perspective Of Public Administration

The report to the 19 th national congress of the communist party of China(CPC)pointed out that it "firmly holds the leadership of ideological work","adheres to the correct guidance of public opinion,attaches great importance to the construction and innovation of means of communication,and improves the power,guiding power,influence and credibility of news and public opinion".Colleges and universities are important positions for disseminating,maintaining and constructing socialist ideology,and shoulder the historical mission of training qualified builders and reliable successors of socialist cause.The ideological work of colleges and universities is related to whether they can adhere to the party's leadership of colleges and universities,whether they can stick to the direction of socialist education,whether they can fulfill the fundamental task of cultivating morality and cultivating people,and whether they can train qualified builders and reliable successors to the socialist cause.The ideological field of colleges and universities has special complexity,which determines the special importance of campus media.The campus media is an important front and a powerful hand for strengthening ideological work,and an important tool for strengthening and upholding the party's overall leadership over colleges and universities.At present,the ecology of public opinion,the development of newspapers,the technology of communication and the pattern of media are undergoing profound changes.The political,social and industrial attributes of media objectively require the party committee and government to play a leading role in the integrated development of media.To guide the ideological and cultural work of the education system,the ideological and political theory construction in colleges and universities,the construction of the position of publicity and public opinion,and the ideological and political education and ideological management in colleges and universities are the important responsibilities of the competent departments of education and the local governments.University education management is an important part of public service management.The university campus media,which does not aim at making profits and provides information and services for teachers and students,belongs to the same category as university education management.Every colleges and universities in the new media era,can with the aid of campus media own sound,how to make a major university campus media twist into a rope,positive,the university new media that "thebiggest variable" into "the biggest increment",promote the development of the campus media fusion,play to the campus media in leading role of the propaganda and ideological work in colleges and universities,will push deeper to the education career,service modernization of governance,it is not only to think about the problem of colleges and universities themselves,but also education departments and local governments to think about an important issue.This study from the government and the departments of education under the new situation to strengthen and improve propaganda and ideological work in colleges and universities and the ideological work,promoting the modernization of education management ability,management and application perspective of campus media in detail the characteristics and current situation of the development of all kinds of campus media,in-depth reasons for restricting the development of college campus media fusion,in the public management horizon,relying on the new public service theory,synergy governance theory from the thought idea,system and mechanism,talent team,platform channels of fusion,discussed integrating media era universities in the process of constructing service leading education teaching mode,Promote news propaganda process reengineering,organization change news propaganda,to carry out the operation and management of the new campus media fusion path,fusion is proposed based on the campus media development actual "1 + N" leading leading school vector matrix model,and jump out of the school physical space limit in colleges and universities,government departments,news media and other multilateral mechanism of promoting cross-border fusion college media alliance mode,in order to use financial media increase of ideological propaganda and ideological work.