Study On The Influence Of Hangzhou Marathon On Hangzhou City Culture Development

Large sports events which shoulder frequently the civilization of the city that highlight increasingly its existence value in the process of promoting the development of urban culture.The city marathon which as the largest mass sports event with the largest number of times and the most extensive participants that is playing an important role in meeting the increasing sports cultural needs of the people and promoting the development of urban culture.First of all,through the methods of literature,field investigation,questionnaire,interview,logic analysis,etc and on the basis of previous studies,the characteristics of Hangzhou Marathon are deeply analyzed,and on this basis,this paper makes a mainly systematic research and analysis on the influence of Hangzhou Marathon on the construction of Hangzhou citizens’ spiritual culture,the development of Hangzhou’s urban tourism culture,the spread of Hangzhou’s urban history and culture,and the development of Hangzhou’s urban management culture.The research results show that Hangzhou Marathon which has a positive impact on the spiritual and cultural construction of Hangzhou citizens,the development of Hangzhou’s urban tourism culture,the historical and cultural transmission of Hangzhou,and the development of Hangzhou’s urban management culture by its characteristic which is wide participation,high integration,multiple presentation,wide dissemination and fair and competitive competition.The details are as follows:1.The influence of Hangzhou Marathon on the spiritual and cultural construction of Hangzhou citizens is mainly reflected in the influence of Hangzhou people’s concept and behavior.The impact on civic sense are as follows:Changing citizen’s sports concept,Raising citizen’s consciousness of fitness,Raising citizen’s sense of social morality,Strengthening citizen’s sense of fair competition,Strengthening citizen’s consciousness of environmental protection,Raising citizen’s sense of master,Enhancing citizen’s national self-confidence and pride.The effects on the behavior of the citizens are as follows:To encourage the public to take an active part in physical exercise,To encourage them to actively participate in various sports and cultural activities,To encourage them to develop a healthy way of life,To encourage them to carry forward their hard work style,To encourage them to respect and help the disadvantaged groups around them,To promote respect for and acceptance of multiculturalism.2.The impact of Hangzhou marathon on the development of Hangzhou’s urban tourism culture is mainly reflected in the following:Propagandizing the cultural resources of urban tourism,Optimizing the Cultural Environment of Urban Tourism,Driving the consumption of Urban Tourism Culture.3.The impact of Hangzhou Marathon on the dissemination of Hangzhou’s urban history and culture is mainly reflected in the following aspects:Medal Design promotes the spread of Urban History and Culture,Race track Design promotes the spread of Urban History and Culture,Competition media reports promote the dissemination of urban historical culture,Participants of events promote the dissemination of urban history and culture.4.The Hangzhou Marathon impact on the development of Hangzhou’s urban management culture is mainly reflected in:Changing the concept of Urban Management,Improve the urban management system,Optimizing urban management system.The research results show that the Hangzhou Marathon still has its shortcomings in promoting the development of Hangzhou’s urban culture.Specifically embodied in:In the process of the competition,the troubles caused to the citizens are not well solved and it is not conducive to the construction of urban spiritual culture;The lack of service concept for tournament volunteers is not conducive to the creation of a good city image;The depth of the combination of the content of the event and the cultural connotation of the city is not enough,reducing the propaganda effect of the city culture;Matching match resources is not perfect,which reduces the athletes’ability to spread the city’s culture;The depth of media coverage in the competition was not enough,which weakened the publicity effect of the media on urban culture.In response to the shortcomings of the Hangzhou Marathon in promoting the development of Hangzhou’s urban culture,the following solutions are proposed:As much as possible to solve the unnecessary trouble caused by the event to the public,to avoid the public’s psychological shadow;Ramming the service ability of the volunteers to ensure the human atmosphere in the city’s cultural development;Strengthen the integration of the relevant contents of the event and the connotation of urban culture,and enhance the publicity effect of the event on urban culture;Strengthening the matching of key regional resources to ensure the wide dissemination of urban culture by athletes;Strengthen the depth of publicity for the media of the event and increase the publicity effect of the media of the event on the city culture.