The Development Status Of Chongqing International Marathon And Its Influence On Urban Development

In the process of urban development in China, many cities began to explore the city glamour, urban competitiveness, set the way and method of city brand image. And relatively large sports competitions held in the logical also become important means in the development of cities. Marathon because of its high audience varied widely, activity way, public participation, the urban low access is now the city one of the most rapidly growing sport. Prototype development of Chongqing marathon in 2009, ten thousand people leap activities, activities to promote the healthy concept of Chongqing quickly set off a wave of national fitness in the city. And since 2010 in China with the approval of the state general administration of sports will be held every year at Chongqing marathon in March. South coast road also naturally became established game sites. Along with the development of Chongqing marathon, the expansion of the scale, we should think about the development status ques of Chongqing international marathon on what are the positive or negative impact on the development of Chongqing.This study uses literature research, mathematical statistics and other research methods, held in Chongqing since 2012 the situation of the marathon has carried on the investigation and study, through the process of the game, time, venue and process arrangement, with the result of reward system formulation, the arrangement of the pr work before the game, professional referee team set up, on the satisfaction of events such as present situation investigation, analyzes the current situation of the development of Chongqing marathon. Through research and analysis, in this paper, the following conclusions: first, the development of Chongqing marathon quickly, just a few short years time, event operations and processes are almost mature, have a certain brand effect, more and more people out of the city to participate in the Chongqing international marathon, fruitful. Second, the survey of most marathon runners to Chongqing international marathon approved organization work, but there are also some of the participants said there are some details need to be improved in the drinking water preparation is insufficient, such as the process after the serious problem of traffic, accommodation problems remain to be improved, and so on. Third, Chongqing marathon held on urban infrastructure, economic development, Chongqing in the surrounding city influence and spread the historical and cultural aspects of great role. Fourthly, Chongqing international marathon event organizers is the government, the participation of enterprises in Chongqing, the government and enterprise cooperation has developed to a certain effect, but did not give full play to the function of the market, need in the future competition continue to improve, to in the process of improving Chongqing international marathon race brand effect.