| The National Tourism Administration pointed out that during the "Thirteenth Five-Year Plan" period,the tourism industry should change its development ideas,promote the evolution of the tourism development stage.The integration of the tourism industry and the sports industry has become one of the important measures.Hunan’s tourism industry and sports industry are facing new opportunities and challenges in the development process.Therefore,the promotion of the integration of tourism industry and sports industry in Hunan is further deepened,which is the most important aspect of development at this stage.Based on previous research and related data,the article first analyzes the integration of tourism industry and sports industry in Hunan Province.Second,based on the input-output model,the overall degree of integration of tourism industry and sports industry in Hunan Province and the degree of integration of industries are measured.The results show that the integration of the two major industries in Hunan Province is at a low level,but it shows an upward trend,and the developent prospects are broad.In the integration process,the sports industry relies heavily on the tourism industry,and the two industries are unbalanced.In the tourism industry,the wholesale and retail industry has the highest degree of integration with the sports industry,showing an upward trend.It is the leading force for the integration of the two industries.The integration of the transport industry and the warehousing and postal service industry is relatively low,but the development trend is relatively stable;the accommodation and catering industry are integrated.The degree is also low,showing a declining trend and gradually reducing the role of promoting the integration of the two industries.In the sports industry,the degree of integration between papermaking,printing,culture,sports and sports products manufacturing,culture,sports,and entertainment industries continues to rise,gradually escalating to the same level,and the development of both industries needs to be taken into consideration.Again,regression analysis is used to study the factors that influence the integration based on the overall degree of fusion.The stepwise regression method was used to eliminate indicators with insignificant impacts.The retained indicators were analyzed by principal component analysis and the factors were divided into three main factors.:Market Demand Factors(Total OOOtravel revenue,Total number of tourists Per capita consumption of tourists),Corporate Competitive Cooperation Factors(Number of Employees in Tourism Industry,Number of Employees in Sports Industry,Labour Productivity in Tourism Industry)and Government Policy Factors(Sport Industry Infrastructure Quantity,investment in fixed assets of sports industry).The results show that the above three main factors have a positive effect on the integration of tourism industry and sports industry in Hunan Province,among which market demand factors have the greatest impact,followed by corporate competition and cooperation factors,and government policy factors have the least impact.Finally,based on the above research,suggestions are proposed to promote the integration of tourism industry and sports industry in Hunan Province. |
