Research On The Mechanism And Level Of Physical And Tourist Integration In Hubei Province Under The Background Of Rural Revitalization

With the great changes in guiding ideology,economic system and ideology in China,sports tourism in China has developed accordingly.At present,most research results of sports tourism integration development focus on integration mechanism,integration mode,integration type,integration power and other theoretical analysis,few empirical analysis of the level of sports tourism integration,especially the lack of quantitative research on the impact of sports tourism integration development on rural revitalization.Based on this,this paper,on the basis of studying and referring to the industrial integration development in other fields,takes the self-organization theory as the research framework,the division of labor theory and the industrial integration theory as the theoretical basis,discusses and analyzes the integration mechanism of the sports industry and the tourism industry in Hubei Province,and calculates the body-tourism coupling coordination degree of Hubei Province from 2010 to2020 through the industrial coupling coordination degree model.Determine the type of sports and tourism integration in Hubei Province.And the obstacle degree model is used to diagnose the obstacle factors of the integration of physical and travel,which provides empirical reference for the higher level of integration between the two industries.On this basis,the development level of rural vitalization in Hubei Province is measured by industrial comprehensive evaluation function,and an econometric model is built and empirical analysis is carried out based on the measurement results to explore the relationship between the integration of physical and tourism and rural vitalization.Specificresearch results are as follows:(1)Based on the research framework of self-organization theory,the integration mechanism of sports industry and tourism industry includes incentive mechanism,dynamic mechanism and security mechanism.The incentive mechanism is divided into external incentive and endogenous incentive.The external incentive includes policy incentive and scientific and technological innovation,while the endogenous incentive includes market demand and industrial symbiosis.The dynamic mechanism is composed of competition and synergy factors.The guarantee mechanism includes national policy,talent reserve,resource base,etc.(2)From 2010 to 2020,the comprehensive development level of the sports industry and tourism industry in Hubei Province showed an upward trend,and the comprehensive development level of the tourism industry was generally better than that of the sports industry.Affected by the Olympic fever and related policies,the two periods of 2010-2011 and 2015,The development level of sports industry is slightly higher than that of tourism industry;From 2010 to 2020,the coordination degree of physical and tourist coupling in Hubei Province increased from 0.31 to 0.77,and its coordination level developed from young dissonance in 2010 to intermediate coordination in 2020,but there is still some room for development from good coordination and high-quality coordination.From2010 to 2018,the factor input of sports industry and the development scale of tourism industry are the key obstacles affecting the coupling and coordinated development of sports industry and industry.Affected by COVID-19,the revenue of sports industry and tourism industry will become the biggest obstacle to the integration of sports and tourism in 2020.However,in the long run,The factor input of sports industry and the development scale of tourism industry will still be the primary obstacle to industrial integration.(3)The level of rural revitalization in Hubei Province has an obvious growth trend in the past ten years,but there is still a gap from the high-level development;The empirical analysis proves that there is a significant correlation between the development level of physical and tourism integrationand rural revitalization.However,due to the serious multicollinearity among variables in the model,this paper cannot prove that there is a causal relationship between the development level of physical and tourism integration and rural revitalization.