| The economic era of marathon has begun,and the industry is big and profitable.Wuhan marathon,after two sessions,has gained reputation and is becoming the name card of wuhan sports event.Articles by collecting,sorting documents,news,based on the rational analysis and expert interview,the first marathon about wuhan innovation environment,innovation and try to analyze,from the competition,summarized the innovation factors listed.The intensity and importance of the innovation factors were graded by questionnaires.The key factors were selected,and the overall average strength of each factor was calculated,and the strategic quadrilateral and analysis matrix were constructed,and the development strategy of wuhan marathon was proposed.According to the research results,the following conclusions are drawn:(1)In wuhan,a booming economy environment,the government in all aspects of resources,all kinds of policy support wuhan marathon,the masses into great enthusiasm,participate in national fitness,word of mouth is the roof events run competitions only two terms favorable environment of innovation.Their type and the competition,the low income of the event,the marathon injury risk of sudden death,and citizens to run competitions put forward higher requirements as well as to the event result further looking forward to is the present adverse events of innovation environment.(2)The innovation resource endowment of wuhan marathon is mainly concentrated in the rich experience of organizing committee,which provides strong guarantee for the event;The number of entries for the event is large;The service level is high,the referee is accurate,the volunteer service is intimate;The safety and health care of the competition are in place.There are fewer constraints on the wuhan marathon,mainly in the project setting and low in the number of applicants,and the number of applicants can not meet the requirements of the large running mate.In addition,the regulations of the management of the association of marathon resulted in the low bonus of the competition and the lack of attractiveness to the high level athletes.And the official website of the event is thinner than the official website.(3)The first competition has a high completion rate,the competition result exceeded expectations,the service supply is sufficient,and the medical aid guarantee is strong.After the success of the first year of the competition,the second stage of the innovation and upgrading of the competition was carried out: the first medical spray station;Upgrade the track according to the current situation of the race;Increasing competition supplies;Add 13 km of running medals;Reduce entry fee for foreign players;Introduction of the Chinese special award and competition record award and the addition of public welfare participation places.(4)The innovation favorable environment for wuhan marathon is greater than the unfavorable environment,and the endowment of innovation foundation resources is greater than the constraints.The innovation and development strategy of the competition is to continue to upgrade the competition and expand the influence of the event in the resource endowment and favorable environment.Find the unfavorable environment and the restriction factor breakthrough,realize the transformation. |
