| With the rapid development of mobile Internet,great changes have taken place in the form and type of media.Among them,WeChat has entered the era of 6.0.And the WeChat Official account,based on the WeChat public platform,as a new form of media,has permeated all aspects of social life.In March 2015,The State Council promotes the "Internet" action plan,and the "Internet" education provides an opportunity for education to use the network platform to achieve innovative development.In this context,WeChat Official account,a variety of educational WeChat,also appears in the eyes of the audience.Because of Official account’s convenience,immediacy,richness and other characteristics by the public.In the middle school ideological and political teaching,have "good political teachers","Yuhuai politics","Momoh High School Politics" and "Middle School Journal of current Affairs Politics" and other WeChat Official account has attracted the attention of teachers and students.First of all,compared with traditional classroom teaching,WeChat Official account has attracted much attention from teachers and students.Can overcome the limitation of time and space of traditional teaching.Official account of WeChat can push messages through the function of mass sending,the audience can receive information at any time,and the interactive function of Official account of WeChat.The use of Official account fits in with the overall development of the new curriculum reform,communication and interaction,as well as the teaching concept of opening and generating.Secondly,the use of We Chat Official account can enrich the teaching resources of middle school ideological and political teachers,provide better teaching materials,and further innovate the teaching concepts of middle school ideological and political teachers.This will help to improve the teaching level of ideological and political teachers in middle schools.Finally,Official account of WeChat can expand the channels for middle school students to acquire knowledge of ideological and political courses,and help to change the mode of thinking of middle school students.However,at present,there are still some problems in the application of WeChat in middle school,including: the level of WeChat creative team needs to be improved.It is mainly reflected in two aspects: lack of professional knowledge of team editor and unclear division of labor.Content push form is relatively single,text,pictures as the main form of push;communication with the audience is insufficient,most of the WeChat public number only push the content of the daily push out,but ignore the interaction with the audience.Push time is not fixed.In view of the above problems,from the push content,push form,push time and team creation,etc.The suggestions are as follows: first,to build a professional team by establishing the WeChat public number operation system and making full use of the talents advantage of the teachers in the front line of middle school.Second,fully excavate the presentation form of the material,innovate the technology,adhere to the content principle and other aspects of the rich content push form.Third,through the implementation of online and offline linkage,set up message function to enhance interaction with the audience.Fourth,based on the audience’s reading habits,information acceptance to fixed push time.Fifth,pay attention to the name of WeChat public number,close to the content theme,based on the "keyword" search function reasonable name. |
