Research On The Ideological And Political Education Function Of The WeChat Official Account Organized By The Group In Colleges And Universities

With the wide application of network information communication media,the field space of ideological and political education in colleges and universities has been further developed.The We Chat official account of the university group organization is a booster that combines the traditional advantages of ideological and political education in universities and the advantages of the Internet to promote the development of ideological and political work in universities.Although its establishment and use have a sufficient practical foundation,due to the rapid development of network technology,the diversion of other types of network media has challenged the influence of the We Chat official account.Therefore,it is of great practical significance to further optimize the construction of the We Chat official account platform and mobilize the power of college group organizations to give full play to their ideological and political education functions.On the basis of reviewing document information,this paper defines the relevant concepts of college group organizations and its We Chat official accounts,combing its basic content and related theoretical basis.Further,through the questionnaire survey,interview method and web viewing method,from different perspectives,the status quo of the current college group organization will organize We Chat official accounts to investigate the status quo of We Chat official accounts,thus combing analysis of the organization of college group organizations to use We Chat official accounts to carry out ideological and politics.The advantages and dilemma of education.Based on the effective analysis of the above empirical investigation,put forward the countermeasures to improve the ideological and political education function of the We Chat official account of the university group organization: clarify the position of the construction of the We Chat official account of the university group organization;advance with the times and play the role of the official account;expand the curriculum ideological and political Channels,to condense and enhance the joint force of all employees in educating people;to innovate the management service system of the We Chat official account of the university group organization.From these four aspects,effective countermeasures can be put forward for college group organizations to better use the We Chat official account platform and give full play to its role as a bridge to do a good job in the ideological and political work of college students.