Study On The Influence Factors Of Undergraduates' Entrepreneurial Intention

Under the background of "mass entrepreneurship and innovation," the nationwide entrepreneurial upsurge is booming,but the proportion of college students participating in entrepreneurship is not high.College students are an important group of society and are representatives of intellectual elites of the times."Millions of entrepreneurs" have a far-reaching impact.Of course,it is very necessary to study the influencing factors of college students' entrepreneurial intention.Research purposes: An empirical analysis of the influencing factors and degree of college students' entrepreneurial intention,and put forward strategic suggestions for improving college students' entrepreneurial intention.First,literature analysis.The statistics on the concept of entrepreneurship and the current literature on entrepreneurship research were collected.Four major influencing factors were found: personal background,personal characteristics,entrepreneurial attitudes,and entrepreneurial environment.These major influencing factors were analyzed in detail and used as the basis.Put forward the research hypothesis of this paper;Second,survey tools.The data were collected mainly through questionnaires.Some college students used questionnaires to conduct surveys.SPSS was used for project analysis,factor analysis,and reliability and validity test to verify the validity of the questionnaire.Again,investigate and analyze.Formal questionnaires were issued,data were recovered and descriptive statistical analysis,difference analysis,correlation analysis and regression analysis were performed.In the later period,semi-structured interviews were conducted for college students,and the results of the interviews were coded and analyzed.The results show that personal background has a positive influence on entrepreneurial attitudes;there is a significant positive correlation between personal traits and entrepreneurial attitudes;entrepreneurial attitudes have positive effects on college students' entrepreneurial tendencies;and entrepreneurial environments and entrepreneurial tendencies among college students.There is a positive correlation.Finally,in order to cultivate the entrepreneurial quality of college students and improve their entrepreneurial willingness,we put forward specific measures and suggestions for cultivating entrepreneurial qualities,optimizing the entrepreneurial environment,and perfecting the entrepreneurial education system.