| The advent of the era of new media to our country university students a deep impact on the mainstream ideology identity.In the present of globalization continues to deepen,the construction of the society in various fields in our country blend more closely with the international community.Pluralistic society ideological trend which caused by the foreign culture is through new media constantly poured into our country,and the members of our social mainstream ideology of the inherent identity produced a certain impact.As a master advanced science and technology knowledge society construction talents,college students the formation of the mainstream ideology of our country in terms of the education of the society and the realization of the great Chinese dream is particularly critical.The new media era of college students’ mainstream ideology cultivation research mainly divided into three parts.First of all,through the new media era of college students’ mainstream ideology theory,in-depth understanding of new media,ideology,and college students’ mainstream ideology to educate the connotation and basic characteristics.Under the condition of new media,college students’ mainstream ideology reflects the characteristics of the five aspects,namely,intellectuality,autonomy,utilitarian,superficiality and contradiction.At present,the new media era,the necessity of college students’ ideological cultivation education highly.Is the realization of the "China dream" of the great vision necessary requirement,is the reality of deepening reform in ideological and political education,and promote the necessary way of contemporary college students’ comprehensive development.Second,college students’ mainstream ideology education mode is facing opportunities and severe challenges of The Times.From the point of the opportunities,new media for the college students’ mainstream ideology education innovation provides the superior conditions,to enhance the effectiveness of college students’ mainstream ideology education and targeted,more college students’ mainstream ideology education to create a wider space.The new media era in terms of the challenges of the college students’ mainstream ideology form,the new media age college students’ mainstream ideology education faces the impact of the diverse society ideological trend,the object of education is also more complicated,in the education mode of old and new docking there are certain difficulties.Finally,aiming at these problems,and puts forward countermeasures of college students’ mainstream ideology to educate the new media era.In the new media era,the formation of college students’ mainstream ideology should always adhere to the socialist core value system is the guidance of thought,always adhere to the guiding position of marxism in ideological work safety,further strengthen the socialist core values;Full set based on new media work of mainstream ideology to educate innovative concept,improve the new media mainstream ideology education in the status of teaching management;Improved education system actively promote the cultivation mode of old and new docking,constantly improve the mainstream ideology education subject and object of the new media literacy,further innovation of new media era of college students’ mainstream ideology education content and method.At the same time should improve college students’ mainstream ideology to develop the new media era of safeguard mechanism,strengthen the regulation of new media and information guarantee mechanism and basic construction effective purification,new media space environment for the formation of college students’ mainstream ideology to create a good economic,time and incentive,which depends on the opportunity of the development of new media era,promote students’ mainstream ideology to educate the new media era. |