A Study On The Changes And Development Strategy Of Industry Formats In Scenic Village

The Nineteenth National Congress of the Communist Party of China proposed the implementation of the strategy of rural revitalization to comprehensively promote rural revitalization.The "Five Revitalization" scientific thesis put forward by General Secretary Xi Jinping puts "industry revitalization" first,highlighting the important role of rural industry revitalization.Scenic Village,with the tourism industry as its core,is a unique type of village,and its rural revitalization path deserves special attention.As the development of Scenic Village is affected in many ways,it leads to conflicts of development and protection,homogenization and other issues,which makes the sustainable development of Scenic Village's industry insufficient,and how to promote the sustainable development of Scenic Village's industry has become a new problem.In this paper,from the perspective of Scenic Village's changes in business form,with the support of the theory of competition and cooperation,resource dependence,and governance,the field survey method and participatory evaluation method are used to make Hangzhou West Lake District the largest and most typical.Meijiawu of Scenic Village was used as a case study.By analyzing the history and characteristics of Meijiawu's format change,the driving factors of the format change and the dilemma of format development are discussed,and then the strategy of sustainable development of the format of Scenic Village is proposed.The study found that Meijiawu's format structure changes from a single stable to multiple integration changes.The format space characteristics of the change are the "dual-line" agglomeration development with Meiling Avenue as the axis,and the layout is externally heated and internally cooled.Evolution to industry block;the change of business model is characterized by the evolution of independent business model to multi-agent symbiosis business model;the change of business model at different development stages has different dominant driving factors,from a single traditional agricultural production material to Driven by transportation and policy-driven changes,it is ultimately driven by a combination of transportation,policy tourism market,technology,tourist behavior,cognition,management and other factors.The study believes that due to the changing characteristics of the format and increasing driving factors,the development of Scenic Village's format has gradually fallen into more complicated dilemmas,such as difficulties in format governance,serious homogenization,and uneven supply and demand of these formats.The dilemma also restricts the development of China's vast rural industries and hinders the sustainable promotion of China's rural revitalization.The study pointed out that to solve the development dilemma of Scenic Village,it is necessary to combine the requirements of rural governance,improve the effectiveness of resource governance,strengthen the village collective organization,promote the protection and development of symbiosis,and solve the governance dilemma;enhance the top-level design of the development of the format,especially Give full play to the brand effect,achieve differentiated competition and solve the problem of homogenization;coordinate conflicts of interest and balance the supply and demand of industrial development.Finally,from the aspect of model and grade improvement,the research puts forward the prospect of Scenic Village's business development trend,with a view to providing reference experience for rural revitalization and promoting the coordinated development of rural revitalization and new urbanization in China.