Study On Main Theme Narration Of "Communist Youth League Central" Wechet Official Account

The government official accounts is based on the new media platform,which develops from nothing to have,from being to essence.The new government official accounts represented by the "Communist Youth League Central" has developed the characteristics of the main theme narration.In the main theme narrative activity of the"Communist Youth League Central",the image of the participants of the narration was reformed.According to the characteristics of the interaction between the two parties of narration,the character image of the author "Tuantuan" was created.In order to improve user’s experience,the character image of hidden reader "Little Pink" is also accompanied.In the choice of narrative theme,the "Communist Youth League Central" chooses representative people,major events and historical moment as the theme,combining historical grand narrative with daily life narrative.In the exploration of the narrative structure of the new media,the ""Communist Youth League Central" rationally combined the subtext and the main text to improve the narrative effect and use the preset narrative template for narrative.In terms of narrative discourse,the "Communist Youth League Central" is based on the characteristics of Internet connection and has strong intertextuality.Compared with other narratives,the main theme narrative promotes the main theme based on authenticity,guides the audience on rhetoric,and influences public opinion.The main narrative activity of the "Communist Youth League Central" shows that the seriousness of politics can be organically combined with the entertainment of daily life,it created a popular narrative.This new case created a good example for other government official accounts.At the same time,due to the dissemination characteristics of the new media platform,the "Communist Youth League Central" has limited access to materials,and has the disadvantage of a single point of view within the constraints of the overall social and historical context.In the decentralized new media environment,the future development of the "Central Youth League Central" is worrying.At present,the shortcomings of the main theme narrative of the "Central Youth League Central Committee" are mainly reflected in the gap between the implicit reader’s character setting and the actual readers,and the emotional connection between "Little Pink" and the implicit author "Tuantuan" is tight.As a result,new audiences are unable tointegrate into the situation.And the outdated narrative theme is becoming more difficult to impress the audience.After the seemingly lively interaction of the "Central Youth League Central",there are still hidden concerns about continued development.Rethinking the specific problems existing in the "Central Youth League Central",the exploration of the artificial authorship of the implicit authors cannot be stopped,and the restrictions on the "Little Pink" of the implicit readers should be relaxed.At the same time,it is necessary to further improve the interaction between the both sides and empower the audience."Central Youth League Central" should use the narrative strengths of the platforms to reform the old narrative theme and continue to grasp the balance between grand narrative and daily life narrative.