An Analysis On The Interactive Communication Of The Mainstream Values Rap Of The Bilibili Account Of The Central Committee Of The Communist Youth League

With the rapid development of the Internet and the increasing number of young Internet users,youth subculture are taking on increasingly complex forms in cyberspace,of which the rap culture is one.In the process of the rap culture increasingly coming into the public view,the Central Committee of the Communist Youth League plays the role of a bridge and a link between the CPC Central Committee and the majority of youth groups,constantly exploring the relationship between the mainstream culture and the youth subculture,combining the mainstream culture,which carries the excellent traditional culture of the Chinese nation and the core values of socialism,with rap music,which represents the youth subculture,to form the distinctive "mainstream values rap".This thesis takes the Bilibili account of the Central Committee of the Communist Youth League as the research object,establishes the evaluation indicators for interaction based on the analysis of the characteristics of its mainstream values rap scripts,and examines the influence of the scripts’ characteristics on interactive communication.Meanwhile,with the help of Collins’ interaction ritual chains theory,the interaction ritual model of the mainstream values rap of the Bilibili account of the Central Committee of the Communist Youth League was constructed.On this basis,this study further uses the evaluation indicators for interaction and the interaction ritual model to analyze the interactive communication of the mainstream values rap of the Bilibili account of the Central Committee of the Communist Youth League.The study concludes that among the mainstream values rap posted by the Bilibili account of the Central Committee of the Communist Youth League,there was a correlation between the time of manuscripts release and the effect of interactive communication.The more the mainstream values rap that fit the time of the social hotspots and reflect the social issues in a certain period,the more powerful attention and interaction they can generate.Based on the interaction ritual model,this thesis further investigates the interactive communication status of the mainstream values rap of the Bilibili account of the Central Committee of the Communist Youth League.The study concludes that the bullet comment is the key in contributing to the formation of mutual attention and strengthening emotional connection between Bilibili users and each other.From the interactive feedback,this study also identifies an important proposition that runs through the development of the mainstream values rap in the Bilibili account of the Central Committee of the Communist Youth League,namely the boundary issue of the mainstream values rap.In the long-lasting interaction ritual of the mainstream values rap,all parties to the interaction ritual contribute to the possibility,feasibility,and rationality of the mainstream values rap and other issues concerning its boundary,promoting the development of the mainstream values rap and its interactive communication.Therefore,if we want to continuously improve the mainstream values rap and its interactive communication,and promote the integration and interaction between the mainstream culture and the youth subculture,the Central Committee of the Communist Youth League needs to adhere to an open and an inclusive communication concept.On this basis,it should grasp the boundary of the mainstream values rap,achieve a balance between the topic content and the presentation,and maintain concern for social issues,inject the positive social energy into the mainstream values rap.Only in this way can we tell China’s story and convey China’s voice well.