Research On The Communication Of The Model Culture Of The Communist Youth League Central Committee From The Perspective Of Field Theory

Role model culture is formed through practical activities such as selecting,promoting,and educating role models,and is a cultural complex that takes material,spiritual,and institutional forms as specific forms.The new era is an era that requires heroes and can definitely produce them.The power of role models plays a unique role in moral inspiration,educational demonstration,and regulating order in the new era.Respecting and advocating role models is a fine tradition of the Chinese nation,and selecting and learning from role models is a fine work style of the Party.In the modern society of technological and economic development,the advantages of internet communication platforms such as populism,personalization,and interactivity have brought opportunities for the dissemination of model culture.While the speed and breadth of dissemination have increased,they also face problems such as insulting and smearing role models.This will undoubtedly have a negative impact on the main target group of role model culture-young people.Therefore,in the process of spreading model culture,it is inevitable to create a good public opinion environment and provide correct value guidance to young netizens.This article takes the account of the Central B Station of the Communist Youth League as the research object,and uses participatory observation and content analysis methods to explore how the Central B Station of the Communist Youth League,as the "action subject" in the field,can actively change production habits to adapt to the changes in information channels for young audiences,and build a "model culture field".The full text is mainly composed of three parts.The first part is the first chapter of this article,which mainly elaborates on the concept and types of role model culture,as well as the communication opportunities and difficulties in the new media environment.The second part consists of chapters 2 to 5.This part uses field theory to analyze the entire process of the Central Committee of the Communist Youth League as a "new entrant" to the B station field,from injecting new content into the field to completing the construction of model culture field.The study suggests that the Central Committee of the Communist Youth League uses a text layered promotional strategy to construct a model culture field within the field and exchanges capital with other users within the field,The types of capital exchanged mainly include cultural capital,social capital,and symbolic capital.The third part is the conclusion drawn from this article,which summarizes that the basic characteristics of the role model cultural field shaped by the Central Committee of the Communist Youth League are mainly autonomy and intermediary.It also reflects on the problems in the process of shaping the role model cultural field by the Central Committee of the Communist Youth League,and explores and proposes suggestions from three aspects: original content,interactive mechanism,and column division.In summary,spreading and promoting the vivid connotation of model culture in the new era helps to strengthen mainstream public opinion and plays a positive guiding role in the formation of the ideological values of young people throughout society.The Central Committee of the Communist Youth League has closely followed the pace of the Internet era,established an online Communist Youth League,opened an official account on Bilibili,and constructed a cultural field of role models in a vivid and vivid way.This mainstream cultural form of role model culture is better integrated with the original cultural style within the field,allowing the vivid image of role models to penetrate into the hearts of young people and conducting beneficial exploration of the ways of promoting role model culture in the new media era.