Research On The Guidance Of Youth Groups By The Official Account Of The “Central Committee Of The Communist Youth League” In Bilibili

The youth subculture grows in the fertile soil of the Internet.It conveys the preferences of the youth groups,marks the innovation and pioneer of the youth,and reflects the ideological trend of this generation.At the same time,the diversity,fragmentation and complexity of network information forms are gradually deconstructing the discourse power and influence of mainstream media.Mainstream media should adapt to the decentralization of the internet,expand the influence of mainstream culture with the help of the new expression way of youth subculture,and shoulder the important responsibility of guiding the thinking of young people with the discourse system popular with young people.The “Central Committee of the Communist Youth League” set up an official account on bilibili in January 2017.As of February 1,2021,the official account of the “Central Committee of the Communist Youth League” had 7.706 million followers.The “Central Committee of the Communist Youth League” was never a simple copy of the mainstream culture,but a forerunner to touch the temperature of the tide more first than other traditional cultures.In the process of mutual integration with the bilibili subculture field,the “Central Committee of the Communist Youth League” realizes the guidance of mainstream discourse in the new media environment through the way of agenda setting,so that mainstream issues like liquid flow into and penetrate into the youth groups.In the era of new media,the decentralization of the network and the entertainment and innovation of the youth subculture make the subculture show a pan-boundary trend.The collision between the youth subculture and the mainstream culture makes the overall cultural form have a new vigor and open possibility.Bilibili serves as an online platform for youth subculture,the official account of the“Central Committee of the Communist Youth League” opened in bilibili is not only a requirement of media integration,but also an inevitable result of the development of mainstream culture.The official account of the “Central Committee of the Communist Youth League” in bilibili covers various styles of mainstream culture and subcultural circles,guides the cultural connotation of young people to the aesthetic vision of the public,and realizes the creative communication of political discourse in the process of dialogue with young netizens with diverse needs.The young generation is born at the right time.They carry a brighter future and will surely open a new chapter in the development of our country and society.Through the high-quality content output in bilibili,the official account of the “Central Committee of the Communist Youth League” has played an imperceptible role in guiding the youth groups,which is of great significance to construct the guiding power of mainstream media.