Research On Communication Strategy Of The Central Committee Of The Communist Young League In Bilibili.com

With the rapid development of Internet technology,media platform has completed the transformation from tool,space to socialization in China.Teenagers and young people who grow up in the transition period of media have become the "indigenous people" of the Internet.How to carry on the correct guidance to these "aborigines",the communist youth league central committee is resolute in the cyberspace to take action.Since the beginning of2017,the central committee of the communist youth league has successively settled in the question-and-answer community zhihu,the short video platform douyin,kuaishou and the bilibili.com marked by the "secondary element" subculture.This paper mainly focuses on the core content of the communication strategy of the central committee of the communist youth league in bilibili.com,USES laswell’s five elements of communication theory to grasp the characteristics of communication channels and audiences,namely users,from the perspective of youth subculture,and analyzes the implementation of the communication strategy and the communication effect achieved.The paper is divided into five parts:The introduction mainly introduces the background and significance of the topic,the purpose and thinking of the research,the research status and research methods.This paper mainly discusses the background and significance of the topic selection,sorts out and summarizes the literature review on bilibili.com,youth subculture and the central committee of the communist youth league in the field of journalism and communication at home and abroad,and explains the research methods of this paper.The first chapter mainly summarizes the development of bilibili.com,introduces the development process and current situation of bilibili.com.And from the perspective of youth subculture,it explains the content and membership characteristics of bilibili.com,explains the classic ghost animals and bullet screen of bilibili.com,and analyzes the access mechanism of bilibili.com users,the content uploader of bilibili.com,and the characteristics of the user group of bilibili.com.The second chapter introduces the reasons for the central committee of the communist youth league to settle in bilibili.com,and explains from the perspective of the central committee of the communist youth league and the advantages of bilibili.com.And from theperspective of youth subculture,this paper expounds the significance behind the behavior of moving into bilibili.com.The third chapter mainly analyzes the communication strategy of the communist youth league central committee in bilibili.com.First defined the concept of the transmission subject and how to conduct self image display,and analyzes the audience and their needs,then collected by the end of 2019 since the communist youth league central bilibili.com upload content,on this basis,through the data statistics,case analysis,from aspects of the issue,influence and linkage of setting up made a deep analysis of the status quo,the comparison system reflects the communist youth league central in bilibili.com communication strategy and achieve results.The fourth chapter is the Suggestions of the central committee of the communist youth league to improve its communication strategy in bilibili.com.Through the research on the communication strategy of the communist youth league central committee in bilibili.com,the author analyzes the subject,content and channel one by one,and puts forward the further development strategy and improvement Suggestions,which can provide certain reference in the communication practice process of new media platform and youth subculture community.The last is the conclusion of this paper.It is pointed out that bilibili.com has become a community of various subcultures of teenagers after the localization of the cultural platform of "quadratic" from foreign countries,and the young users of bilibili.com also actively embrace the mainstream culture and are full of expectations for the recognition of mainstream public opinion.This transformation cannot be separated from the active attempts and integration of mainstream ideological institutions such as the central committee of the communist youth league.With the emergence of new media platforms,the central committee of the communist youth league,when entering these platforms,should draw cultural resources from the youth subculture and summarize rules and experience to break through the stereotypical traditional way of discourse and communication,so as to achieve better publicity effect among the young generation.