A Research On Consumers Personal Information Protection In E-commerce Field

In the era of big data,how to make full use of personal information,an important factor of production,to promote the optimization of industrial economic structure and provide human welfare,while protecting the information rights and interests of consumers,is not only related to the immediate interests and safety of individual consumers,but also related to the future and development of the country.This paper mainly focuses on the protection of consumer personal information in the field of e-commerce,based on the protection mechanism at the judicial level.This paper mainly uses literature analysis and demonstrate a combination of literature and practice,through to learn the related academic papers and works of other scholars forms my own ideas.Facing the problems of the lack of protection principles,the imperfect right content and the law enforcement mechanism in our society,I put forward the legislation,law enforcement,judicial aspects such as comprehensive perfect recommendations.As the growing development of E-commerce economy,the protection of E-commerce consumers' personal information has strong practical significance.In order to solve this urgent problem,this paper suggests to improve the following measures to facilitate the protection of E-commerce consumers' rights of personal information and effectively safeguard their personal information rights: clarifying the basic principles of personal information protection for E-commerce consumers;expanding the specific rights such as consumer's right of compensation for damages,and improve some rights' effect,providing E-commerce consumers more means of safeguarding their rights;introducing the rule of reversing burden of proof and group litigation and other mechanisms in the aspect of judicial relief;establishing independent personal information security supervision department;and strengthening the industry self-discipline organization and mechanism.