A Study Of Legal Issue Regarding The Protection Of Consumer Personal Information In E-commerce

Recent years,with the rapid growth of information technology world-widely,e-commerce industry is spring up by people’s rising enthusiasm about online shopping.Comparing with traditional commercial activities,the advantages of e-commerce are very clear under the circumstances of accelerating rhythm of modern life.Without time and space limitations,e-commerce is very convenient and can be a huge time saver,which are favored by consumers.Meanwhile,the rapid development of e-commerce also causes a series of risks,thereinto the protection of consumer personal information in e-commerce has aroused extensive attention of the society.Due to the mastered technology advantages of e-commerce platform,a good deal of consumer personal information are gathered,which brings emerging risks of the infringement of personal information.Both e-commerce platforms and consumers are the participants in e-commerce transactions,who share a fundamental convergence of interest.Therefore,the protection of rights and interests of consumer personal information can courage the enthusiasm of using e-commerce,thereby,making e-commerce more prosperous.Hence,it’s a matter of great urgency that creating a good e-commerce shopping environment and ensuring e-commerce consumers personal information safety.Compared with the traditional consumer,e-commerce customer’s personal information has more distinctive features.This paper provided an in-depth analysis of the basic theory in electronic commerce and electronic commerce consumers personal information,combs the relevant legislation regarding the protection of consumer personal information in e-commerce in our country.The comparison of relevant legal system in the European Union,the United States and Japan is carried out.Through the analysis of existing problem in our country,problems in the imperfect legislation and lack of oversight have been found.In this paper,the author also proposed an array of laws advice that will perfected the protection of consumer personal information in e-commerce,which including improving relevant legal system,ensuring the system running smoothly,and guiding industrial self-discipline.