A Study On The Internal And External Linkage Communication Mechanism Of Decision-making In Inner Mongolia Municipal Government

With the influence of social public opinion on decision making more and more in-depth,the internal and external communication has become the key factor to decide the effect of government decision.In this context,based on the theory of organization communication,this paper analyzes the present situation of external communication and internal linkage of public opinion in Inner Mongolia prefecture-level government departments through the case of 10 typical public opinion cases in Hohhot since 2014: in the external communication,the decision-making department of Inner Mongolia Municipal government is usually in a passive communication And to receive the media interview indirect voice mainly,and active in Micro Bo,micro-letter public presence platform not docking phenomenon,in the internal linkage,its horizontal linkage focused on information sharing,vertical linkage focused on guiding information communication.Meanwhile,this paper compares the external communication and internal linkage between Hohhot and Shanghai Qingpu Two typical decision public opinion,and Vitalize to discover the inner-city government departments in the region,in terms of external communication: there is less active,direct and prior information communication with the public,a single linkage communication channel,and not docking with the public voice platform.In the internal linkage,there exist early warning information,feedback information,public opinion guidance type information linkage insufficiency and so on.Through the analysis,it is found that the above problems mainly originate from the particularity of national regions,the weak sense of active linkage communication,the lag of platform channel construction,the lack of linkage communication system,and the limited level of public opinion collection and judgment.Finally,based on the information interaction model,the author suggests that the Inner Mongolia prefecture-level government departments should enhance the communication consciousness,strengthen the linkage communication system construction,smooth the linkage communication channels and enhance the linkage communication level in the decision-making public opinion.Further promote the public opinion of the prefecture-level government departments external communication and internal linkage of efficient operation.