In 2017,the no.1 document of the central government indicates that we will vigorously develop the rural leisure tourism industry.Give full play to the village of all kinds of material and non-material resources enrichment of unique advantages,using "travel +","ecological +" model,to promote agriculture,forestry and tourism,education,culture and health industries such as depth of fusion.We will enrich the rural tourism industry and products,create a variety of themed rural tourism destinations and boutique routes,and develop rural residential and health care facilities.Government role in heilongjiang as the breakthrough point,using the market failure,government role,public governance theory,through the investigation and analysis,find the problems and reasons,the development of rural tourism in heilongjiang province and the current domestic rural tourism into the growth stage,so different levels of the lack of rural tourism inadequate understanding,lack of overall planning,tourism product is too single,underfunded,and such problems as lack of tourist infrastructure.In reference to domestic,guilin,hainan,zhejiang and other places in the United Kingdom,the United States,Japan and other developed countries based on the successful experience of the advanced development of rural tourism,put forward the overall planning,scientific orientation,providing village tourism public service system,improve the rural tourism public management system,the role of government for rural tourism development orientation are pointed out suitable rural tourism planning,building perfect rural tourism public service system and improve the leadership system and department cooperation system mechanism,standardize the rural tourism industry association,boost the healthy and sustainable development of rural tourism. |