Research On The Role Of Township Government In The Development Of Rural Tourism

The report of the 19th National Congress of the Communist Party of China put forward the "implementation of the Rural Revitalization Strategy" and raised the agricultural and rural development to the national strategic height for decision-making and deployment.As an important measure to realize the revitalization of rural industry,rural tourism is a powerful grasp to consolidate and expand the achievements of poverty alleviation and effectively link with rural revitalization.It is of great significance to promote the integrated development of rural primary,secondary and tertiary industries,optimize the urban-rural system and spatial layout,and promote farmers to work nearby.However,as far as the development status of rural tourism is concerned,rural tourism in most areas of China is still in its infancy.In the pattern of diversified participation in rural tourism development,how to actively act on the basis of clarifying their own roles,better play the role of the government,and promote the rapid and healthy development of rural tourism is a practical and theoretical topic worthy of study.This paper takes D town in L district as an example,from the perspective of government functions,on the basis of reviewing the relevant research results at home and abroad,combined with meta governance theory,public goods theory and other related theories,through the use of literature research,questionnaire survey,field investigation,interview and other research methods,analyzes the development status of rural tourism in D Town,the role of the government and the performance.It points out that the government has played a leading role in the overall planning of the industry,the guiding role in promoting diversified participation,strengthen the guarantee function of service support,and the supervision role in standardizing the market order.It also summarizes and analyzes the shortcomings and weaknesses of D town in promoting the development of rural tourism,and deeply analyzes the causes.The research shows that,under the action of the grass-roots government,the rural tourism industry of D town has made some progress,but there are still some problems,such as the degree of industrial integration is not close,rural tourism brand is not strong,the participation of multiple subjects is insufficient,the public service supporting is not perfect,and the quality of Tourism practitioners is not high.According to the existing problems,this paper attempts to analyze the causes of the problems from the perspective of the government.Finally,the paper puts forward optimization suggestions from the following aspects:highlighting planning guidance,strengthening overall coordination;building a co construction platform,guiding diversified participation;strengthening factor guarantee,improving service level;strengthening supervision and management,and promoting sustainable development,so as to realize the better play of the role of grass-roots government,promote the quality and efficiency of rural tourism,and help rural comprehensive revitalization.