| The“COVID-19”outbreak in China since December 2019 has made online education a focus of attention.Since the outbreak of the epidemic,various online education platforms have launched free courses online.After the Ministry of Education notified the extension of the spring semester on January 27,2020,the online education policy of "no suspension of classes" has been proposed,and the education departments have also started In order to prepare for online teaching,many online education platforms and education publishing units actively responded to the call and launched online education service products on their respective online education service platforms.According to the data released by i Research on its website in the "2020 Q1 China Online Education Industry Data Release Report",the online education market Q1 market size is 68.06 billion yuan,of which the proportion of K12 training has increased to 31.4%.It can be seen that under the impact of the epidemic,K12 online education performed well.In K12 online education,English education has always been the main force.Due to the gradual decline in the domestic demand for English learning,as well as the popularization of network technology and terminal equipment,the English training market is rapidly sinking and expanding.The atmosphere for learning English throughout the country is very strong and has a good market prospect.With the emergence of this epidemic,almost all K12 online English education products on the market have been put on the stage,and each has its own role.But at the same time,the number of hundreds of millions of users has soared in a short period of time.All online education companies have been tested for their corporate management capabilities,technical support capabilities,platform operation and maintenance capabilities,and user service capabilities in response to changes in the epidemic situation.In the long run,K12 online English education products will have lasting vitality driven by the rigid demand for education.In order to further observe and study the characteristics and applicable fields of the current K12 online English education products,the advantages and disadvantages of the current products,and then propose the direction that can be improved and the future product development trend,it is necessary to establish a targeted K12 online English education product evaluation model.Specific analysis and evaluation in order to take an overall view of the current development of K12 online English education products.This article divides the current K12 online English education products on the market into three categories,and constructs the research design of the K12 online English education product evaluation system through literature review.Secondly,it evaluates the typical K12 online English education products of different categories,and then evaluates the K12 online English education products.The evaluation results are analyzed,and finally,suggestions for improvement are made to K12 online English education products. |
PDF Full Text Request