Research On Brand Image Design Application Of Emotional Design In Parent-Child Restaurant

Children's physical and psychological characteristics are the key points of children's growth.Focusing on children's cognitive processes and emotional demands should also be an issue that cannot be ignored in the field of parent-child restaurants.Incorporating emotional design into the parent-child restaurant brand image design can meet the physical and psychological characteristics of children,and can make special designs for children.Create a temperature and personality brand image for parent-child restaurants,accurately to children and adults.Communicate the core value of the brand and meet the emotional needs of adults and children to build brand loyalty.The author tried to use the three-level theory of emotional design as the research basis,combing the relationship between emotional design and the brand image design of parent-child restaurant layer by layer,and then extracted the three-level parent-child restaurant brand image design elements,and combined the case analysis method.To provide a reference for the brand image design method of parent-child restaurants.Through the "Best Baby" parent-child restaurant brand image design practice project,make the "Best Baby" parent-child restaurant a "living room" in the old community,and create a platform for family to establish communication.The empowerment of the old community brings together families and increases the joy in life.This article analyzes related literature to define related concepts such as emotional design,parent-child restaurant,etc.,and analyzes the status of parent-child restaurant brand image design and the status of emotional design at home and abroad.Through the case analysis method,the cases of excellent children's brands and the design of parent-child restaurant brand images in the market are collected for reference,and then the emotional brand image design elements are sorted out.The field research method is used to analyze the regional advantages and disadvantages of the "Best Baby" parent-child restaurant design,so as to formulate an emotional brand image design strategy,which aims to provide correct guidance for subsequent design practices.The feasibility of the design strategy is analyzed and analyzed through the design practice project,and the method of emotional design of the parent-child restaurant brand image is summarized,so as to provide a feasible design practice for the survival and development of the parent-child restaurant,thereby increasing the attractiveness of the parent-child restaurant in the market and core competitiveness.