The Application Research And Design Of Cartoon Image In The Theme Restaurant Culture

In recent years,the state has vigorously supported the cultural and creative industries.Cartoon images are of great political and commercial value.This essay mainly specifiesthe method of kids restaurant brand building through cartoon images designing,studies how cartoon images communicates the restaurants' brand concepts,and meanwhile analyzes the brand promotion strategies of kids restaurants,given the circumstances of new media.Finally,through the design of kids restaurant cartoon images which are presented in the author's graduation project,Opps Tree House,the author systematically explores the design process,ideas and applications,providing some useful suggestions to the kids restaurants which intend to create and utilize the cartoon images to increase brand influence and to develop multi-channel industrial amalgamation.