Research On The Visual Identity Design Of Boya And Ziqi Legend

China's intangible cultural heritage is a living cultural heritage.The inheritance and protection of intangible heritage cannot be ignored.Boya and ziqi legend was included in the national intangible cultural heritage list in 2014,it's a traditional cultural connotation has a long history,but it's not well known to young people,through the previous literature research,this project found that of visual communication,systematic visual design of the non-substantial heritage project is a very efficient way to promote the non-substantial heritage.Therefore,this project designs the visual of Boya and ziqi legend.The research was conducted to explore how to use visual design to better disseminate non-substantial heritage items in the category of visual communication,and also provided new ways for the protection and inheritance of intangible heritage.This article is divided into five chapters.The first chapter describes the research background,literature review,research content and methods,research significance and innovation of the visual image design of boya and ziqi legend.The second chapter introduces boya period.Traces the source and emotional value,summarizes the artistic characteristics of the legend in the design application,and analyzes the feasibility of the design practice of this subject,Chapter Three analyzes the design principles of visual communication,and analyzes boya and ziqi legend.The application in visual image design proposes three principles of design,the combination of innovation and uniqueness,and the co-construction of practicality and artistry,and summarizes the design methods.In the fourth chapter,the theme of this design practice is established,and the design process,the design concept,and the specific process of visual image design are explained in detail.Chapter 5 summarizes the design practice and prospects for the visual image design of non-substantial heritage projects in the future.