Research On The Visual Image Design And Promotion Of Minority Traditional Handicraft Enterprises

Tujia Brocade is the crystallization of Tujia's historical and cultural Connotations,handicrafts and physical resources.The vast territory and abundant resources of China makes Minority Nationalities present abundant and splendid culture with their own special characteristics.As the Intangible Cultural Heritage,Tujia Brocade inherits by development and develops by Innovation.The accumulation of Tujia culture and art is its solid basis and Source of innovation.However,due to the weak awareness of Tujia cultural protection,traditional handicrafts such as Tujia brocade handicraft have been seriously impacted.Under this situation,we need to discover and protect the traditional handicrafts and it is of vital importance to know how to inherit Tujia brocade handicraft.On the study of the update and promotion of vision system of “Guaiyaomei Tujia Brocade”,this paper proposes the update design and derivative design based on Shannon-Weaver's mode of communication.In this way,Tujia brocade presents the rich aesthetic connotation,the love and worship of nature to the public.Based on the background of innovation,the Tujia brocade patterns are applied to the design of derivatives.Finally,a road that is suitable for the vision design and derivative design of an Intangible Cultural Heritage brand like Tujia brocade will be found to inspire other Minority handicraft enterprises' visual image design and promotion.