Design And Research On Visual Image Promotion Of Kunming University Of Science And Technology

With the rapid development of economy,market competition has turned from product competition to brand image competition.Domestic universities on how to shape their own image,improve the visibility of the school,is not only to build the campus culture,improve the connotation of the school needs,but also to attract high-quality students,seize the development opportunity to solve the problem.School visual image is an important part of school image management and plays a major role in school brand communication.The promotion design of visual image is an important carrier to reflect the school’s characteristics,spiritual outlook and cultural construction.It reflects the school’s spirit and concept through static,specific and visual design elements.This subject is on the basis of respecting and developing the visual image of kunming university of science and technology to promote the design of the visual image of kunming university of science and technology.By analyzing the historical development of kunming university of science and technology,school-running characteristics,cultural connotation and the needs of its image promotion,the value of its promotion is analyzed.Secondly,the paper analyzes how to enrich and improve the characteristic image of kunming university of science and technology by means of effective promotion and expression,and to shape the visual symbol exclusive to kunming university of science and technology.Through the school image design,the use of posters,a series of cultural derivatives and other promotional design as the carrier of campus image promotion,to inherit and publicize the connotation of the campus culture of kunming university of science and technology,play a positive role in promoting the publicity of kunming university of science and technology,and then promote the soft power of campus culture.Through the research and design of this subject,I hope to contribute to the communication and development of kunming university of science and technology.