On The Folk Culture Of "Naochun" Of The Dong In Guangnan Under The Context Of New Media Visual Design And Promotion Research

This paper takes the folk culture of "naochun" of the the Dong in Guangnan as an example,and carries out research on the folk culture of "naochun" of the Dong in Guangnan from the perspective of new media.Combined with the professional knowledge of new media,through digging and sorting out relevant historical materials and documents,This paper analyzes the cultural development context,current situation and artistic value of the folk custom of "naochun" of the Dong in guangnan,and puts forward a specific theoretical scheme suitable for the spread of the folk culture of "naochun" of the Dong in guangnan.New media communication perspective to explore the quang nam dong "Nao chun" visual expression and means of folk culture,Explore the series of illustration design,video book binding design,dynamic long chart illustration design and new media H5 design of Guangnan the Dong’s "Nao chun" folk culture,develop related cultural and creative products,make the traditional art into the daily life,and lively inherit the Guangnan Dong’s "Naochun" culture.Lively inherits the "Naochun" culture of the Dong ethnic group in southern Guangdong.Combination of art and design study,communication and psychology related theory,the quang nam "spring" to analyze the feasibility of the new media,folk culture,through the extraction of "spring" folk custom activity image visual scene elements and the spread of the multi-dimensional innovation design strategy(relying on new media H5 design,image book binding design,series of illustrations,etc.),Deepen people’s understanding of the folk culture of "Nao chun" of the Dong in Guangnan,make the folk culture of "Nao chun" highlight its regional advantages in the fast-paced living environment,and increase its reputation,popularity,trust and cohesion.