Study On The Market Development Of Guilin Chicken Blood And Jade Culture In Tourism Industry

Guilin tourism has gone through more than 30 years,"landscape sightseeing tourism" as the main industrial form of the traditional development road."Searching for Cultural Strength & Highlighting the Value of Culture" is inevitable means of transforming the traditional sightseeing tourism in Guilin to upgrading the cultural creativity tourism experience.The main red and festive color of Guilin Chicken Blood Jade has turned out,is publicly recognized to fill the history of Chinese traditional jade cultural gap by the industry,promoting the characteristics,connotation and quality of Guilin tourism commodity shopping consumption.As a famous tourist city with a long history and cultural tradition in the South,the innovative development of tourism industry of Guilin chicken blood can be regarded as the issue of how to transform and upgrade the tourism industry of the whole Guilin,the famous historical and cultural city.Unlike the development of general tourism-related industries,the biggest advantage of Guilin Chicken Blood Jade is its unique cultural creativity and experiential consumption pattern.Guilin Chicken Blood Jade belongs to the unique jade species and emerging industries in the overall well-off society China's cultural creation of luxury consumption.Like the world's cultural creation of luxury tourism consumption industry,the tourism industry of Chicken Blood Jade in Guilin should be such series of links as creativity use,creativity design,creativity research and development,creativity display,creativity production,creativity operation,creativity experience and creativity consumption.The cultural creativity consumer market demand of increasingly large jade luxury indicates unique Chicken Blood Jade creativity tourism industry in Guilin should be able to become the typical landmark industry of Guilin series of major tourism industry transformation and upgrading,should walk before series of cultural creativity tourism industries,the traditional "Guilin Three Treasures","Guilin Old Street","Guilin painting",and "Guilin Handmade",becoming an important engine of a comprehensive transformation and upgrading of series of Guilin cultural creativity tourism industry.This paper,on the basis of thoroughly investigating the source of Guilin Chicken Blood Jade mines,scenic spots,arts museums,arts and crafts talents,cultural creativity workshops,cultural heritage,consumer markets,experience shopping,policy measures and other issues,discovers weakness and the reasons for the weak of Guilin Chicken Blood Jade cultural creativity tourism market.And from the theoretical angles of the creativity economy,symbol economy and experience economy,this paper puts forward the countermeasures and suggestions for the transformation and upgrading of the cultural tourism industry of Guilin Chicken Blood Jade into resource utilization,value recognition,policy promotion,scenic-spot construction,market promotion,project innovation and development platform.