Research On Creativity Diffusion Pattern In Creativity Industry

With the development of modern society and the transition of economic growing mode, creative industry has been paid more attention and placed a lot of expectations. Many countries and regions have put the development, production, derivation and diffusion of creative products onto the most important position in their economy development strategy. Therefore it has become a top priority task for the research of inner causes and development model of creative industry.The fundamental feature of creative industry is a transformation from an immaterial "creativity origin" as the diffusion core to different types of material products various features. The variety of the products will usually cross multiple industries. Most of the creative products represent the cutting edge technologies and carry deep historical and cultural foundation.This research incorporated "creativity evolution" and "creativity diffusion" to a same framework based on two key words "creativity" and "diffusion". In addition, it used the animation industry development case studies, proposed own views of the actual problems in the industries, and then tried to give suggestions for Chinese creative industry, in order to find the breakthrough for industry diffusion. Take the development of animation industry as an example, there are the diffusion procedures developed based creativity origin, and the diffusion would be different depends on the stage of creativity origin. Animation industry development is a combination of multiple industries diffusion activities. This research has proposed three diffusion patterns:creativity simulation diffusion procedure based on creativity origin, ACGMN system based multiple start points chain shape diffusion procedure and derivation diffusion procedure based on branded creativity origin.The conclusion section analyzes many creative industry case studies and animation creative industry behaviors, extract and concludes the creative industry diffusion patterns and evolution rules. This topic has important practical significance because under current global economic recession situation, people's consuming capacity and desire are relatively shrinking. This research points to the deep level industries connections and it will find some breakthroughs on both industry planning and products design. Then study the consume practice and features of consuming creative products, the ultimate goal is to inspire the consumers, promote economic growth through design. We need to figure out how to foresee the possibilities of derivation and evolution for animation products at design stage, and make animation products partially connected in order to use the experience of selected spot to promote the work of entire area and eventually build a beneficial cycle to maximize the economic value of certain successful creativity origin.