Research On The Regeneration Design Of Wuqiang New Year Pictures Based On DIMT Mode

Hebei Wuqiang New Year picture is the best one in the northern New Year picture.Its historical,cultural and artistic connotation is of great research value.However,with the change and development of modern human life style,Wuqiang New Year pictures gradually become a kind of "symbol" from modern society,and excellent folk culture can no longer be used by people.Based on this situation,the author hopes that through the study of Wuqiang New Year painting art style,it can finally become a new year painting culture accepted and loved by modern Chinese people.This paper can be divided into three parts.The first part is the investigation and Research on the artistic style and development of Wuqiang New Year pictures.It concludes that at present,Wuqiang New Year pictures are in the period of re meeting opportunities and in urgent need of regeneration.The second part is to discuss the DIMT mode and the regeneration design of Wuqiang New Year pictures together,and draw the conclusion that DIMT mode has four aspects of helping Wuqiang New Year pictures:functional emphasis,innovation of illustration language,retention of some elements,and integration into contemporary customs.The conclusion of this chapter provides the theoretical basis for the later design research and guides the whole graduation project.The third part is the theoretical application in the actual design research,including the "Nian·Hua" in the main characters of the visual image design and overall brand research planning.In the research of main visual design,the previous guiding theory,namely,the renewable design concept of "inheritance,development and innovation",the positive role of "words,Tao,meaning and image",and the analysis of yin-yang theory,etc.At last,it comes to the conclusion that the establishment of typicality in image,the"changing" of classic color,the innovation of expression form,etc.,and completes the design of main visual image.In general,through the DIMT model in advertising marketing,the Oriental semiotics is used to make innovative application experiments for the research of Chinese traditional culture’ s renewable design,and it can provide experience for the future research of traditional culture’ s renewable design.