Research On The Application Of Elements Of Wuqiang New Year Pictures In Illustration Design Under Emotional Experience

In the era of "experience economy",people hope that the contact with commodities will lead to an emotional exchange,thus relieving the thin social relationship and gaining emotional satisfaction.Nowadays,the cultural industry has been given new opportunities for development with the strong support of the state,and the 5,000-year-old Hebei Wuqiang New Year paintings are a unique and wonderful culture that has grown out of this land.With a rich variety of themes and distinctive artistic features,Wuqiang’s New Year paintings carry the aspirations and longings of the people for a better life.The fusion of traditional cultural connotations with modern design concepts is a trend in modern design and one of the main directions for future design professionals.As one of the traditional Chinese cultures,Wuqiang New Year paintings have attracted young people to avidly pursue their historical and cultural things,effectively contributing to the rapid development of China’s traditional folk culture.It plays a vital role in the dissemination and prosperity of China’s traditional art and culture,enhancing national aesthetic awareness and building national cultural confidence.In this day and age,illustration art is becoming more and more popular,and at the same time,driven by the concept of ’experience design’,consumers are putting forward more emotional demands on traditional culture and illustration design.Illustration is an important part of cultural product design,not only helping Wuqiang New Year paintings to reveal their own identity,but also highlighting the emotional,informative,cultural and ethnic characteristics of the people.This thesis takes emotional experience as the starting point,analyses the overall appearance of Wuqiang New Year paintings,and systematically elaborates on the theories related to emotional experience,Wuqiang New Year paintings and illustration design.At the same time,by combining the three levels of emotional design theory with specific design cases,the thesis analyses the elements of Wuqiang New Year paintings and discusses the specific expressions of the three levels of emotional experience in the illustration design of Wuqiang New Year paintings in a hierarchical manner.Relying on the diversified artistic expressions of illustration design,emotions are integrated into Wuqiang New Year paintings for illustration design creation,so as to communicate culture in a more intuitive way and understand the artistic value of China’s traditional folk culture.Based on the emotional design,the principles,methods and needs of illustration design for Wuqiang New Year paintings under the emotional experience are refined.Finally,the feasibility and practicality of this thesis is verified through the concrete practice of emotional experience in the illustration design of Wuqiang New Year paintings.