Inheritance And Innovation-an Analysis Of The Modern Development Of Wuqiang New Year Picturesm Souvenir Design And Development

Based on the local living styles in rural areas, Wuqiang new year pictures wereoriginated from folk traditions with a strong local flavor. They were born and developedin the context of the ancient Chinese agricultural society. Owing to the emergence ofother art forms, advancement of science and technology and the shift of aestheticconsciousness of modern man, Wuqiang new year pictures has become estranged frommodern man in spite of the sudden emergence of a series of saving, protecting andinheriting activities. These pictures, the popularly circulated art form, are challengedand threatened to the brink of extinction. The most urgent to develop these pictures inthe moment is to save them from its root so that they can achieve its transformation andrevitalization. From the overview of the history of the pictures, present situation andstyle, through the investigation and research, we have analyzed the obstacles duringdeveloping period.A developing path has been posed according to the obstacles----inheritance in inheritance, in the inheritance of innovation.At the same time,during theinheritance of original style at the same time,the extraction of the essential and thecombination of the modern technology, materials, and modern aesthetic consciousnessand demand etc, and innovation from the subject, material, process, expression andform of pictures. At the same time use innovation into practice.This paper proposes thatthe development of the derivatives,and designs illustrations from relative solutions.