Laohekou Woodcut New Year's Painting Brand Image Design And Promotion

Years of research and protection of intangible cultural heritage more and more,whether it is academic research or protection policy is in full swing,Weifang kite,Yangliu Aoki New Year paintings and some other intangible cultural heritage through the establishment of the brand approach for their own Heritage and development to find a new way out,and achieved some success,improve their brand’s market share and brand identity.As a non-material cultural heritage,Laohekou Woodcut New Year is the only place to be preserved in the three major producing areas of Hubei.In 2011,it was listed as the national intangible cultural heritage,and it was related to other intangible cultural heritage.Attention is relatively late,so the damage is more serious,can be saved down relatively less.Its inheritance and protection is even more imminent.However,only the support of the government alone is passive,and can not fundamentally solve the problem,need to have more people on the old mouth woodcut New Year demand greater capacity to make it really inherited.So the old river mouth woodcut New Year brand image design and promotion is inevitable trend.The purpose of this paper is to explore the feasibility of the development and commercialization of the traditional development of the traditional Chinese intangible cultural heritage.