Study On Popularization Of Archaistic Music

The archaistic music is essentially a kind of online pop music containing Chinese classical elements produced and disseminated by grassroots music creators through the network platform.The overall style of music is simple and the story is very strong.As a kind of popular music,archaistic music is a kind of niche culture formed by the combination of Chinese traditional culture and modern culture.As a kind of popular music,archaistic music is a kind of niche culture formed by the combination of Chinese traditional culture and modern culture.The Internet era has given the possibility of the development of niche culture.They have continued to grow and develop,gradually breaking the circle,and gradually moving from the niche to the masses,causing more people's attention.This paper takes the archaistic music as the research object,and uses the case analysis method and the literature analysis method to analyze the characteristics and communication channels of the archaistic music,in order to sum up the reasons why the archaistic music is from the minority to the public.The archaistic music has gradually moved from the niche to the masses,and it is related to the driving of Chinese style music,the country's admiration for traditional culture,the acquisition of music copyrights,and the space for the development of archaistic music musicians.From the perspective of content elements,the core of popular music can lead to popular communication is the music theme that causes emotional resonance,the lyrics content that fits the social hotspot,and the popular and acceptable tune melody.In terms of communication channels,the archaistic music has become popular,mainly through the promotion of attention from the media platform and video websites,the influence of offline communication has gained influence,the cooperation with third parties has accumulated a higher reputation and the high-quality talents have been absorbed.Enhance the appeal of the work.However,in the process of popularization of archaistic music,there is still a need to improve the quality of music,the theme of music is not conducive to the establishment of correct values,the conflict between music expression and fragmentation,some music content is too layered,and “crowdfunding” The target audience is still small,the infringements are repeated,and the audience's attention to the music itself is not high.To this end,the archaistic music musicians must not only enhance their literary accomplishment and copyright awareness,but also innovate the way music andculture are disseminated;the relevant platforms must also strengthen the supervision of the archaistic wind circle and assume the necessary social responsibilities;The partners should also take the initiative to guide and promote the excellent archaistic music,and strive to achieve mutual benefit and win-win results.