Research On The Dilemma And Countermeasure Of The Industrialization Of Archaistic Music

China’s cultural industry has developed rapidly under the joint efforts of the country and the people.Since the 18 th National Congress of the Communist Party of China,the "cultural confidence" proposed by General Secretary Xi Jinping has attracted attention in the field of cultural industries.Archaistic music was produced in the Internet environment.It is a product of the combination of Chinese traditional literature and Chinese classical music by young people who were active on the Internet in the early 21 st century.It is considered to be a performance of contemporary Chinese youth to promote "cultural confidence".There have been many classic works in the development of archaistic music,and it is one of the most popular music genres in China besides popular music,and they have become a part of the cultural industry that cannot be ignored.This dissertation attempts to describe the current development of archaistic music from an industrial view,combining the current situation of archaistic music and applying the development model of the digital music industry chain under the Internet,drawing the archaistic music industry chain,and pointing out the industrialization dilemma of archaistic music for each part in the archaistic music industry chain and making corresponding suggestions.The first chapter is the introduction.The author mainly elaborates the research background of this dissertation,the current situation of the music industry and the archastic music industry in the cultural industry perspective,research ideas and methods,research content and significance,innovations.The second chapter lists the industrial chain theory and long tail theory used in the research of this dissertation,defines related concepts,and lists the development history of archastic music.The third chapter defines the current stage of industrialization development of archastic music,and uses the industry chain theory to draw the archastic music industry based on the structure of the digital music industry chain,lists the current development status of archastic music in each link of the industry chain.Chapters 4 to 7 are the research on the existing dilemmas of the archastic music industrialization,based on the theory of industrial chain,analyzes the existing dilemmas of the archastic music industry on the content production side,copyright service side,publicity and distribution side and the user side.Chapter 4 is about the dilemma of archastic music on the factors of production,which mainly starts from the three levels of producers,production methods and content creation.Chapter 5 is the copyright dilemma of archastic music,pointing out that archastic musicians have blind spots in copyright,and the government still lacks in the construction of the external environment.Chapter 6 is about the shortcomings of archastic music in the publicity and dissemination,and the related and supporting industries have not fully played its role,and points out the predicament of archastic music online and offline.Chapter 7 is about the dilemma of archastic music on the user side.It points out that archastic music users have the characteristics of sub-cultural circles and are limited by them without the dilemma of a broader consumer market.Finally,puts forward corresponding countermeasures for the industrialization of archastic music based on The Long Tail Theory.The production side establishes an online musician training mechanism;optimizes the cooperation model with innovative musicians;digs deep into excellent traditional cultural resources to promote personalized and high-quality music output.On the copyright side,popularize copyright laws to promote copyright awareness of musicians;establish archastic music copyright agencies;improve copyright legal systems.The publicity and dissemination end expands online publicity and dissemination,improves the management of offline music performances,and expands the offline publicity and dissemination model.On the user side,cross-industry cooperation with "Archastic Music+" helps "break the circle";strengthen dialogue and integration with mainstream media,expand influence and audience coverage;do a good job in fan operation,increase user viscosity and willingness to pay,etc.